Dubai Unveils Circle Project to Promote Sustainability at Asia-Pacific Cities Summit 2025

Unveiling the Circle Dubai Project at the Asia-Pacific Cities Summit



Dubai has once again demonstrated its commitment to environmental sustainability by launching the Circle Dubai Project during the 2025 Asia-Pacific Cities Summit held from October 27 to 29. This ambitious initiative promotes sustainable waste management practices throughout the city, aligning with Dubai's Integrated Waste Management Strategy 2041 that envisions a comprehensive, eco-friendly waste system.

Key Features of Circle Dubai


The Circle Dubai Project is a community-oriented initiative designed to achieve several critical objectives:
  • - Minimizing Waste Generation: A primary focus is on reducing waste at the source. This includes education and initiatives aimed at changing individual and institutional behaviors regarding waste.
  • - 100% Source Segregation: The project seeks to achieve complete waste segregation from households and businesses, ensuring that recyclable materials are diverted from landfills.
  • - Enhanced Recycling Processes: Improving recycling methods and treatment processes is integral to support Dubai's long-term environmental goals.

Marwan Ahmed bin Ghalita, the Director-General of Dubai Municipality, emphasized the project's importance in raising awareness across communities. He highlighted that the success of these initiatives relies heavily on community participation and engagement from various organizations and businesses. By fostering collective action, Dubai aims to transform into a waste-free city, positioning itself as a global leader in sustainability.

Engaging the Community


As part of its strategy, the Circle Dubai Project targets nine significant sectors including:
  • - Housing
  • - Commerce
  • - Industry
  • - Agriculture
  • - Real Estate
  • - Tourism
  • - Education
  • - Waste Management
  • - Employment

Adel Al Marzouqi, CEO of the Waste and Wastewater Authority, reiterated the goal of retaining the Emirate's attractiveness by encouraging collective behavioral transformation through enhanced social responsibility awareness.

To facilitate this, the Dubai Municipality has developed an innovative digital education system that integrates smart technologies and tailored training content for different audience segments. This initiative aims to deepen knowledge and link it to daily actions, empowering residents to adopt sustainable practices in their everyday lives.

Furthermore, the Dubai Sustainability Ambassadors program will be launched, selecting representatives from various sectors for training and outreach. These ambassadors will engage in activities, hands-on experiences, and door-to-door campaigns aimed at raising awareness and promoting sustainable practices throughout the community.

Collaborative Partnerships


The success of the Circle Dubai Project hinges on effective partnerships with the private sector, employing a plan that comprises 17 strategic projects supported by 26 performance indicators. Such collaborations are expected to enhance the integration of various sectors and achieve a comprehensive impact on sustainability in Dubai.

In conclusion, as the city embarks on this pivotal journey, the Circle Dubai Project not only sets a benchmark for sustainable waste management but also serves as a call to action for individuals, communities, and organizations to contribute to a greener future. Dubai's initiative at the Asia-Pacific Cities Summit showcases its proactive approach in making significant strides toward sustainability, benefiting both the environment and the community at large.

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