Innovative Yunel Rope Floor Lamp Surpasses Sales Goal in Just 5 Hours

Introducing the Yunel Rope Floor Lamp

In a remarkable display of innovation, the Yunel Rope floor lamp by Di Classe has surpassed its initial sales goal of 1 million yen on the crowdfunding platform Makuake in just five hours after its launch. This unique lighting solution, featuring bendable LED technology, was made available for presale on March 4, 2026, and has quickly gained popularity among consumers looking for versatile lighting options.

A New Approach to Lighting

The Yunel Rope offers a fresh take on spatial zoning without the rigidity of conventional floor lamps. Designed for today's interconnected living spaces, where boundaries between areas like dining and working are often blurred, this lamp introduces a new concept of lighting that helps subtly define different zones through the use of light. Typical floor lamps often present a fixed form, but the Yunel Rope invites users to mold and adapt its light to align with their mood and environment.

With its adjustable structure, users can create various shapes and configurations, transforming how light is perceived and experienced. This flexibility turns the lamp into a co-creator of atmosphere, allowing individuals to reshape their lighting experience according to their dynamic lifestyles.

Inspired by Tradition

Deeply rooted in Japanese culture, the lamp embodies the philosophy of 'rope'—a symbol of connection, division, and unity. The Yunel Rope brings this concept to the forefront by emphasizing that light can also serve as a means of organizing and enhancing spaces without the need for physical barriers. Whether it's for work or relaxation, the lamp's soft warm light at approximately 2400K emulates the comforting hues of sunset, creating a serene environment.

Unmatched Features and Design

One of the standout features of the Yunel Rope is its bendable LED structure, allowing users to create curves, twists, or even elevate the light. This playful approach challenges traditional designs, making each lamp unique to the owner's styling. It can easily adjust from a cozy glow to a brighter ambiance, catering to any mood or occasion.

The lamp’s materials include steel, silicone, and polyester, ensuring durability while maintaining a stylish aesthetic. Available in three elegant colors—black, silver, and antique gold—the Yunel Rope is a versatile addition to any interior design.

Early-Bird Discounts and Limited Offers

For those interested in getting their hands on this groundbreaking lighting fixture, limited early bird offers of up to 35% off are available through Makuake until March 30, 2026. Di Classe is also providing bundled options with its previously released Yunel Rope pendant lamp, offering a cohesive lighting experience that extends beyond traditional boundaries.

Experience the Yunel Rope in Real Life

To see and experience the Yunel Rope firsthand, the lamp will be displayed at Tsutaya Electrics plus in Tokyo from March 1 to March 30. This is a rare opportunity for potential customers to engage with the product and witness its flexible nature and soothing color in person.

About Di Classe

Founded in 1965, Di Classe specializes in crafting lighting solutions that focus not only on brightness but also on creating an inviting atmosphere. The philosophy of blending light and shadow promotes a harmonious living space. Led by designer Shun Endo, who draws inspiration from the warm orange hues encountered during his travels, Di Classe seeks to revive the natural rhythms of life through proper illumination.

By reimagining how we interact with light, the Yunel Rope floor lamp represents a significant shift in the narrative of home lighting—inviting both creativity and comfort into the everyday lives of its users. This innovative approach is just the beginning as Di Classe continues to commit to enhancing the quality of life through thoughtful design and functionality.