#USA #Retail Solutions #Campbell, California #Centric Software #AI Price Management

Centric Software's New AI-Powered Pricing Management Solution

Centric Software has recently introduced an advanced end-to-end price management capability, leveraging AI technology to empower brands and retailers in the continuously shifting retail landscape. As companies grapple with rising tariffs, cost pressures, and the need to remain competitive, this innovative solution offers a comprehensive approach to price optimization.

Revolutionizing Pricing Strategies

The goal of Centric's latest software release is clear: to assist brands in optimizing pricing strategies, protecting their profit margins, and enhancing competitiveness in a volatile market. This AI-powered platform integrates critical functions, enabling businesses to adjust pricing dynamically from inception to product clearance.

One significant advantage of this new system is that it centralizes pricing workflows, allowing teams to manage initial pricing, in-season promotions, and end-of-season markdowns all within a singular platform. This integration leads to streamlined collaboration across different regions and product categories, ultimately improving operational efficiency.

Addressing Key Retail Challenges

The retail environment is currently being reshaped by several external pressures, such as tariff fluctuations and disruptions in supply chains. These challenges present five main process issues that inhibit the ability of pricing teams to react swiftly to market changes:

1. Disconnected Data: Internal cost and margin data often lack connection to real-time market insights.
2. Fragmented Processes: Many pricing tasks still rely on manual inputs and isolated tools, complicating coordination among global and local teams.
3. Lifecycle Blind Spots: There is often limited visibility across different stages of product performance, exacerbating decision-making difficulties.
4. Channel Complexity: Maintaining consistency across physical stores, online platforms, and marketplaces is increasingly complex.
5. Reactive Pricing: Without integrated forecasting, pricing strategies often become reactive, risking margin erosion and over-discounting.

Key Features of Centric's Pricing Management

Centric Software's price management capabilities tackle these challenges head-on. The platform connects all fragmented elements to deliver a single version of truth, resulting in improvements across several key areas:

• - Centralized Pricing Strategies: Teams can now ensure cohesive pricing strategies across various channels, regions, and product families, enhancing overall business alignment.
• - AI-Driven Forecasting: The embedded AI system analyzes demand and price sensitivity before the season begins, enabling optimized pricing and markdown strategies.
• - Competitive Edge: By monitoring competitor pricing dynamically, businesses can better position themselves, securing consumer value and profitability.
• - Lifecycle Management: The platform supports price management throughout the entire product lifecycle, enhancing decision-making through analytics and automation.
• - Market Intelligence Integration: Users can incorporate external market data and consumer trends into their pricing actions, fostering contextually relevant strategies.

Fabrice Canonge, CEO of Centric Software, emphasized the platform's transformative potential: "Tariff volatility and inflation have amplified the pressure on retail margins worldwide. Price management changes the decision-making landscape from reactive to proactive strategies, integrating internal data with market intelligence. This approach empowers brands and retailers to safeguard their margins while maintaining competitiveness."

Upcoming Webinar

To experience the functionality of this new price management system firsthand, Centric Software will host a live webinar titled "Smarter Pricing Strategies: Balancing Margin, Market, and Consumer Demand" on November 25, 2025. During this session, expert panelists will showcase how brands can leverage data insights for effective pricing strategies.

The launch of Centric Software’s AI-powered pricing management highlights a crucial step forward for brands looking to thrive in an increasingly competitive landscape. As retailers face numerous challenges, this innovative solution promises to redefine how pricing strategies are crafted and executed, ultimately driving success in today’s market.