#Japan #Tokyo #Collaboration #SNIDEL #NUTMEG

SNIDEL x NUTMEG Collaboration

On September 24, 2023, SNIDEL, the renowned women's fashion brand under Mash Style Lab, is set to unveil its latest collection created in collaboration with American sports apparel brand NUTMEG. This limited edition collection features four unique styles that bring a sporty essence into everyday wardrobes, realizing a chic blend of streetwear and formal attire.

A Brief Overview of NUTMEG

Founded in the 1980s, NUTMEG has made a name in the realm of collegiate and sports merchandise, especially those featuring official logos from universities and sports teams. Their nostalgic yet trendy designs reflect a significant part of American pop culture, aiming to cater to both comfort and style. Although manufacturing in the U.S. ceased some time ago, NUTMEG made a comeback in 2022, reviving their classic aesthetic while appealing to a new generation.

Collection Highlights

1. UCLA Varsity Jacket

• - Colors: Black, Green, Navy
• - Sizes: 0, 1
• - Price: 35,200 JPY

This oversized varsity jacket showcases a special UCLA design featuring their mascot, Joe the bear, along with prominently embroidered patches. Its loose fit gives off a relaxed vibe reminiscent of wearing a men's jacket, making it a versatile piece to style with wide pants or a mini skirt for a balanced silhouette.

2. Hooded MA-1 Jacket

• - Colors: Ivory, Gray, Black
• - Sizes: 0, 1
• - Price: 19,800 JPY

The hooded MA-1 jacket combines oversized menswear influences with stylish details, such as trendy logo embroidery and delicate stitching on the back. With its quilted insulation, this jacket provides comfort, making it ideal for all-season wear.

3. Cropped Sweatshirt

• - Colors: White, Gray, Green, Brown
• - Sizes: One Size
• - Price: 8,800 JPY

This cropped sweatshirt offers a fresh take on loungewear with its drop-shoulder design and stylish logo. Made from soft U.S.A. cotton, it can easily be paired with its matching sweatpants for an effortless look.

4. Sweatpants

• - Colors: White, Gray, Green, Brown
• - Sizes: One Size
• - Price: 11,990 JPY

Featuring a relaxed fit and drawstring hem for customizable comfort, these sweatpants are perfect for a casual yet fashionable outfit, embodying the collegiate spirit mixed with sporty logo influences.

Launch Details

The collection will be available starting September 24, 2023, at SNIDEL stores nationwide and online at the official SNIDEL website, USAGI ONLINE, and the MASH STORE app. Customers can expect to find all items in both physical and online locations as of noon on the release date.

About SNIDEL

Launched in April 2005, SNIDEL has created a unique niche within the fashion industry by fusing street culture with elegance, catering to women who value stylish choices in their wardrobes. With an extensive presence in Japan and Asia, as well as an outlet in New York, SNIDEL aims to share their dedication to providing high-quality, beautiful clothing that resonates with women's individuality.

Each piece in this new collection represents the spirit of both brands, intertwining the nostalgic essence of college life with the contemporary tastes of modern fashion enthusiasts. Everyone interested in styles that blend casual and sophisticated should make a point to check out this fantastic collaboration.

For more information, please visit the official websites of SNIDEL and NUTMEG.