#USA #Leawood #simplyFUEL #Mitzi Dulan #Humble Growth

simplyFUEL and Humble Growth: A Partnership for Growth

In an exciting development for the protein snack industry, simplyFUEL, renowned for its delicious and clean-ingredient protein balls, has officially partnered with Humble Growth, a growth equity firm dedicated to consumer-focused brands. This strategic alliance marks simplyFUEL's first institutional partnership, a significant milestone for the brand founded by prominent sports dietitian Mitzi Dulan.

A Vision for Expansion

Founded with a mission to provide wholesome snacking options, simplyFUEL has been rapidly expanding its retail distribution across major retailers including Costco, Sam's Club, Walmart, and Target. This partnership comes at a pivotal time as the brand looks to enhance its reach and impact in the ever-growing health-conscious consumer segment. Mitzi Dulan, who has an impressive background as a sports dietitian for teams like the Kansas City Chiefs and the Golden State Warriors, launched simplyFUEL after developing a protein ball recipe that became a hit with athletes during the Royals' triumphant 2015 World Series run.

"I've built simplyFUEL with my heart, my hustle, and a lot of grit, largely without outside capital," said Dulan. This partnership with Humble Growth not only brings financial backing but also aligns simplyFUEL with trusted experts who share her vision for sustainable growth. Andrew Abraham, co-founder of Humble Growth and founder of Orgain, along with Nick Giannuzzi, a seasoned attorney in the consumer packaged goods sector, are set to provide both capital and hands-on operational guidance to help elevate simplyFUEL.

The Power of Partnership

Understanding the roots of both companies, it's evident this partnership is about more than just business; it's about collaboration grounded in shared values. Dulan emphasized the importance of partnering with those she trusts, stating, “It mattered deeply to me that it be with people I trust.” Abraham, who has long admired Dulan's work, expressed his excitement, noting, "Mitzi has an extraordinary passion for real, evidence-based nutrition and an authentic connection to her consumers. simplyFUEL is a brand with strong fundamentals, real momentum, and enormous upside ahead."

As simplyFUEL continues to gain recognition, including ranking #61 on the 2025 Inc. 5000 list, the brand's dedication to delivering high-quality snacks remains unwavering. Each product is meticulously crafted using simple, clean ingredients designed to satisfy both athletes and everyday snackers. This commitment to quality and transparency has not only won over dedicated fans but has positioned the brand for further growth.

Forward Momentum

The partnership with Humble Growth is expected to unlock new avenues for simplyFUEL, enhancing its marketing strategies, expanding product lines, and increasing its overall footprint in the competitive snack market. This combination of expertise and passion is a powerful catalyst for simplyFUEL’s next chapter.

As the protein snack landscape evolves, brands like simplyFUEL that prioritize clean ingredients and genuine connections with consumers are set to thrive. With Humble Growth by its side, simplyFUEL is well-equipped to navigate the future and fulfill its mission to empower people with nutritious, delicious snacks.

For more information on simplyFUEL and its innovative products, visit www.simplyfuel.com. To learn about Humble Growth's approach and its commitment to building purpose-driven brands, explore www.humblegrowth.com.