#United States #Austin #Redbreast Whiskey #Andrew Scott #SXSW Film

Redbreast Irish Whiskey Returns to SXSW for Unhidden

Redbreast®, renowned for its status as the world's most awarded single pot still Irish whiskey, makes its much-anticipated return to the SXSW Film & TV Festival. This marks the second year of the Redbreast Unhidden initiative, a platform dedicated to discovering, supporting, and elevating exceptional short films and emerging talents within the film industry.

Driven by the ethos of discovery found in every sip of this remarkable spirit, Redbreast Unhidden encourages bold storytelling among filmmakers. The belief that rewarding finds are often concealed resonates deeply with the whiskey's own characteristics—authenticity, complexity, and uncompromising craftsmanship.

Bold Evolution of the Unhidden Platform

This year sees a notable evolution in the Redbreast Unhidden initiative, particularly with the involvement of acclaimed Irish actor Andrew Scott, who steps into the role of Executive Producer for the Redbreast Unhidden Award winner's next project. His vast experience and established profile in the entertainment industry are expected to propel the winning project to new heights, allowing it to reach audiences worldwide.

The Redbreast Unhidden Award is a prestigious honor at SXSW, aimed at recognizing an outstanding filmmaker from a curated shortlist of finalists. Last year's inaugural winner, Brief Somebodies by Andy Reid, demonstrated the initiative's commitment to celebrating compelling narratives in short film format. The award comes with a project grant and creative support, designed to foster the next phase of the recipient's career.

“Short films serve as a breeding ground for bold, original ideas, and are often where emerging filmmakers find their voices,” remarked Andrew Scott, a BAFTA winner and nominee for the Golden Globes and SAG awards. “It’s an honor to participate in 'Redbreast Unhidden' to unearth these stories, and I’m thrilled to assist this year's award recipient in sharing their work globally.”

Andrew Scott has painstakingly curated a shortlist of finalists from a pool of remarkable SXSW submissions. This year's selected works feature five promising pieces from emerging filmmakers: Can I Put You On Hold (James Cutler), Visitors (Cali 'Minnie' Schedeen), We Were Here (Pranav Bhasin), Imago (Ariel Zengotita), and Winter Ceremony (Sidi Wang). The final selections encompass a diverse range of genres, addressing profound themes such as intergenerational conflict, the complexities of love and identity, belonging, and the evolving tensions of modern life. The winner will be announced during the SXSW 2026 Film & TV Awards on March 18th.

Spotlighting New Voices in Filmmaking

“SXSW has always been synonymous with discovery and celebrating voices that push the boundaries of filmmaking,” emphasized Francis Román, the Senior Film & TV Festival Programming Manager. “The return of Redbreast Unhidden allows us to spotlight exceptional short filmmakers whose works embody bold narratives. With Andrew Scott taking on the role of Executive Producer, we are amplifying our commitment to supporting emerging storytellers at a crucial time in their careers.”

Throughout the festival, Redbreast is set to bring the spirit of discovery to life via a myriad of immersive experiences tailored for festival-goers. The Unhidden Showcase will feature Andrew Scott's selection of cinematic jewels, while the Redbreast Unhidden Bar, a speakeasy experience, promises evenings filled with discovery and surprises. An atmosphere of vibrant music, flowing conversation, and expertly crafted Redbreast cocktails will create a lively venue to celebrate storytelling.

Additional moments throughout Austin will beckon audiences to uncover unexpected gems, amplifying the excitement surrounding this already dynamic festival.

Embracing a Legacy of Discovery

Rooted in the global “Quite the Find” campaign, which encapsulates the thrill of uncovering hidden treasures—from extraordinary short films to the initial taste of Redbreast Irish Whiskey—this year’s expanded initiative reinforces the partnership with Andrew Scott and a shared passion for creative exploration.

“We are thrilled to expand the scope of Redbreast Unhidden, shining a spotlight on the upcoming wave of creative talent and cinematic gems waiting to be discovered,” stated Aurelie Torre, the VP of Marketing for Redbreast Irish Whiskey.

For those interested in exploring Redbreast Unhidden, watching trailer snippets of finalist films, and discovering exquisite Redbreast Irish Whiskey serves, please visit RedbreastWhiskey.com and follow @RedbreastUS for SXSW updates and announcements.

Based on results from eight international blind tasting competitions in 2025, validating Redbreast’s preeminent status in the whiskey realm. Enjoy responsibly. Redbreast® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland.