#Japan #Osaka #Doshisha #Ajuste #UV Serum Gel

A New Era of Sun Protection

In an exciting development for beauty enthusiasts, Doshisha Co., Ltd., headquartered in Osaka, is set to launch two innovative UV Serum Gels under its original brand, Ajuste, on March 28, 2026. These products aim to redefine sun protection by combining the benefits of skincare with effective sunblock, addressing common user complaints about traditional sunscreens.

The Motivation Behind Development

Many people struggle with their sunscreen choices due to concerns about uncomfortable textures or the feeling of stickiness that often accompanies sun protection products. The Ajuste brand was born out of a desire to adjust and liberate women from these inconveniences, enhancing their daily lives and well-being. By creating a sunscreen that feels as pleasant as applying a serum, Doshisha hopes to encourage everyday use and promote better UV defense.

Key Features of the UV Serum Gels

A primary focus of the new UV Serum Gels is the formulation, which is designed to provide moisture without any sticky residue. By carefully balancing moisturizing ingredients, the gels promise a light, refreshing feel on the skin without causing that dreaded white cast. Both products can be used on the face and body, ensuring a comfortable application experience.

Effective Ingredients

The UV Serum Gels contain a blend of powerful skincare components including Vitamin C and Glutathione, which aim to protect the skin from UV-induced damage while maintaining hydration. Additionally, the inclusion of Niacinamide and Retinol helps enhance skin texture and appearance, making these gels not just a sunscreen but a skincare treatment as well. Along with these active ingredients, the gels feature a blend of seven plant extracts known for their moisturizing properties, enriching the user's skincare routine.

Strong Sun Protection

With an SPF of 50 and PA++++, these UV Serum Gels provide formidable protection against harmful ultraviolet rays. They are suitable for everyday use as well as outdoor activities, all without the typical sticky sensations associated with traditional sunscreens. Removal is a breeze too—thanks to their formula, they can be washed off gently with soap, eliminating the need for special cleansers.

User-Friendly and Skin-Savvy

To further appeal to health-conscious consumers, the gels are free from parabens, metal components, silicones, and talc, making them an excellent choice for users concerned about product safety and skin compatibility. This commitment to clean beauty practices ensures the UV Serum Gels align with the lifestyle choices of modern consumers.

Product Overview

1. Product Name: Ajuste UV Gel ASGLA
- Volume: 60g
- Retail Price: ¥1,628 (including tax)
- Fragrance: Orange Verbena
- Color: White Gel
- Key Benefits: Skin texture improvement
- Key Ingredients: Vitamin C derivative & Glutathione
- SPF/PA: SPF50・PA++++
- Usage: Gel sunscreen for face and body

2. Product Name: Ajuste UV Gel NA & REA
- Volume: 60g
- Retail Price: ¥1,628 (including tax)
- Fragrance: White Lily & Musk
- Color: Whity Purple Gel
- Key Benefits: Moisturizing care
- Key Ingredients: Niacinamide & Retinol
- SPF/PA: SPF50・PA++++
- Usage: Gel sunscreen for face and body

For more information, visitors can check the official website at Ajuste.

Company Background

Doshisha Co., Ltd. has been an innovator in life-related products since its founding in January 1977. With a focus on high-quality product development and customer satisfaction, Doshisha aims to continuously adapt to the ever-evolving needs of consumers.

For inquiries regarding these new UV Serum Gels, customers can reach out to Doshisha’s customer service at 0120-104-481 during business hours.