#Japan #Aichi #Nagakute #Tsuki no Usagi #Imagawa-yaki

Introduction

On July 10, 2026, 'Tsuki no Usagi', a renowned specialty shop for freshly made Imagawa-yaki, will officially open its second location in Aichi at the Ion Mall Nagakute. This grand opening follows a successful pre-launch sales event that began in mid-June at a neighboring area to Candyapple.

A Sweet History

Since its debut at Mozo Wonder City, the shop has gained remarkable popularity, tallying sales of approximately 3,000 Imagawa-yaki daily. Customers have often reported wait times of up to 90 minutes at the initial store, showcasing the demand for these delicious treats. The new location at Ion Mall Nagakute aims to further capture the interest of local dessert lovers.

Why Customers Love Tsuki no Usagi

The secret to Tsuki no Usagi's success lies in its meticulous balance between sweet red bean paste (an) and the dough. The shop uses only 100% Hokkaido red beans, ensuring superior flavor, aroma, and texture. Their red bean paste is prepared without any additives or fragrances, maintaining the authentic taste of the beans.

Each piece of Imagawa-yaki is carefully crafted with an ample serving of red bean paste, offering a delightful treat for both casual snacking and gifting occasions.

Product Lineup at the New Location

At the Ion Mall Nagakute store, customers can enjoy two main offerings of freshly made Imagawa-yaki available year-round:
1. Tsubu-an (Whole Bean Red Bean Paste) - A customer favorite that highlights the texture and flavor of red beans. Priced at 230 yen (tax excluded).
2. Custard - A creamy and lightly sweet flavor that appeals to a wide range of palates. Priced at 230 yen (tax excluded).

Seasonal limited products are also expected to be introduced, offering variety along with the consistent favorites.

Accessibility and Shopping Experience

Both Imagawa-yaki options are available for single-piece purchases, making them an ideal snack while shopping, a treat for family, or a small gift for occasions. Their combination of delicious taste and accessible price point fosters a perfect blend of convenience and indulgence.

Location and Store Information

• - Store Name: Asakusa Imagawa-yaki Tsuki no Usagi Ion Mall Nagakute
• - Opening Date: July 10, 2026 (Friday)
• - Address: 501 Katsuinuzuka, Nagakute City, Aichi Prefecture, 480-1128 (Adjacent to Candyapple)
• - Operating Hours: According to mall opening hours.

Brand Identity

The brand concept of 'Tsuki no Usagi' focuses on delivering comforting Japanese sweetness in every bite. They pride themselves on fluffy dough, meticulously prepared red bean paste, and distinctive branding with an appealing stamp. The name embodies the idea of 'offerings of the moon', making it a favorable option for gifts, particularly as it resonates with themes of luck and prosperity symbolized by the rabbit.

The brand's design maintains a sense of nostalgic familiarity while ensuring a clean and attractive presentation that appeals to modern commercial spaces. It is positioned as an endearing choice for everyday snacking and special family treats.

Company Background

Company Name: MARU Corporation
Location: 2-5 Daikanyama-cho, Shibuya-ku, Tokyo, 7th Floor, Coretas Daikanyama
Business Focus: Management of dining establishments and development of food brands.
Brand Website: Tsuki no Usagi Official Site
Official Instagram: Tsuki no Usagi on Instagram