#Tokyo #Tsumura ##OneMoreChoice #MenstrualDiscomfort

Tsumura's #OneMoreChoice Project: A Pioneering Exhibition

From July 24 to July 27, 2025, Tsumura Co., Ltd. will host the unique exhibition 'Let’s Start by Understanding Differences' at Marunouchi's Marucube event space in Tokyo. This project, a part of Tsumura's #OneMoreChoice initiative launched in March 2021, aims to foster awareness and dialogue surrounding the individual variations in menstrual and PMS discomfort. The exhibition is free to attend and invites everyone interested in this vital conversation.

A Closer Look at the Exhibition

The event titled 'Let’s Start by Understanding Differences' intends to shed light on the significant variations in how menstrual and PMS symptoms can affect everyday life. It encourages participants to recognize their own circumstances and also empathize with the experiences of others. Collaborating with prominent figures such as actress Hiroe Igeta and actor Marius Yeoh, the exhibition seeks to address the issue of 'hidden suffering.' This term refers to the challenges individuals face in acknowledging and vocalizing their discomfort in daily life.

Experiencing Menstrual Discomfort

The exhibition will feature several immersive activities, including a room designed to simulate the struggles of those dealing with period-related issues. Attendees will also be able to experience the menstrual pain simulation device called