Huawei Cloud Core Network Pioneers a New Era of 5G Experience Monetization
In 2025, the monetization of the 5G-A experience marked a significant leap forward, driven by advancements in both industry practices and technology. The transition from a conceptual phase to large-scale commercial implementation has been nothing short of groundbreaking. To date, Huawei has successfully served over 45 million users in China, assisting operators in evolving beyond basic communication services to the monetization of genuine experiences.
Key to this evolution is the enhancement of network capabilities. Huawei has integrated intelligence into its network architecture, allowing the packet core to perceive user experiences in real-time. This improvement focuses on quality of experience (QoE) rather than mere key performance indicators (KPIs). Drawing from successful implementations in China, Huawei has introduced a framework comprising five critical capabilities: experience definition, network assurance, product promotion, consumer perception, and provisioning estimation. These components serve to facilitate the closed-loop monetization of experiences, creating a more responsive and engaging service landscape.
As part of its strategy, Huawei has explored the concept of business design. This includes the integration of experience privileges primarily into core packages, with supplementary options enhancing the overall offering. For instance, exclusive experience privileges have been added to the Diamond and Platinum VIP packages, effectively increasing user loyalty and driving package upgrades. Additionally, customizable add-ons for specific scenarios, such as traveling on high-speed trains or attending crowded stadium events, have been introduced. This flexibility enables operators to cater to demand-driven needs, subsequently boosting average revenue per user (ARPU).
In terms of ecosystem collaboration, conventional devices are now equipped to support static visualizations of MyLogo. In 2025, partnerships with Huawei Device Company and China Mobile Group Device Company facilitated the evolution of MyLogo from a static to an interactive experience. Pilot testing in Henan and Zhejiang provinces has shown promising results, with MyLogo poised to become a gateway for experience monetization and intelligent marketing moving forward.
Looking ahead, Huawei remains committed to enhancing the intelligence of its packet core network by integrating AI capabilities. New solutions, such as Media Relay and Mobile Home, are being developed to support operators in generating new value streams and achieving business success.
As the Mobile World Congress (MWC) Barcelona 2026 approaches, Huawei aims to gather industry leaders to collaboratively build a smarter network and define a future characterized by enhanced customer experiences. This gathering will serve as a platform to showcase advancements in technology and foster partnerships that will drive the telecommunications industry's growth. By pushing the boundaries of what is possible with 5G, Huawei continues to lead the charge towards a more connected and experience-driven world.
The journey of Huawei Cloud Core Network into the monetization of 5G experiences illustrates the transformative power of technology in shaping the future of telecommunications. As operators transform their services and solutions, the importance of innovative network capabilities and dynamic business models becomes increasingly apparent, leading to a more engaging and profitable ecosystem for users and providers alike.
Enhancing Network Capabilities
Key to this evolution is the enhancement of network capabilities. Huawei has integrated intelligence into its network architecture, allowing the packet core to perceive user experiences in real-time. This improvement focuses on quality of experience (QoE) rather than mere key performance indicators (KPIs). Drawing from successful implementations in China, Huawei has introduced a framework comprising five critical capabilities: experience definition, network assurance, product promotion, consumer perception, and provisioning estimation. These components serve to facilitate the closed-loop monetization of experiences, creating a more responsive and engaging service landscape.
Innovative Business Models
As part of its strategy, Huawei has explored the concept of business design. This includes the integration of experience privileges primarily into core packages, with supplementary options enhancing the overall offering. For instance, exclusive experience privileges have been added to the Diamond and Platinum VIP packages, effectively increasing user loyalty and driving package upgrades. Additionally, customizable add-ons for specific scenarios, such as traveling on high-speed trains or attending crowded stadium events, have been introduced. This flexibility enables operators to cater to demand-driven needs, subsequently boosting average revenue per user (ARPU).
Ecosystem Collaboration
In terms of ecosystem collaboration, conventional devices are now equipped to support static visualizations of MyLogo. In 2025, partnerships with Huawei Device Company and China Mobile Group Device Company facilitated the evolution of MyLogo from a static to an interactive experience. Pilot testing in Henan and Zhejiang provinces has shown promising results, with MyLogo poised to become a gateway for experience monetization and intelligent marketing moving forward.
Looking ahead, Huawei remains committed to enhancing the intelligence of its packet core network by integrating AI capabilities. New solutions, such as Media Relay and Mobile Home, are being developed to support operators in generating new value streams and achieving business success.
MWC Barcelona 2026
As the Mobile World Congress (MWC) Barcelona 2026 approaches, Huawei aims to gather industry leaders to collaboratively build a smarter network and define a future characterized by enhanced customer experiences. This gathering will serve as a platform to showcase advancements in technology and foster partnerships that will drive the telecommunications industry's growth. By pushing the boundaries of what is possible with 5G, Huawei continues to lead the charge towards a more connected and experience-driven world.
Conclusion
The journey of Huawei Cloud Core Network into the monetization of 5G experiences illustrates the transformative power of technology in shaping the future of telecommunications. As operators transform their services and solutions, the importance of innovative network capabilities and dynamic business models becomes increasingly apparent, leading to a more engaging and profitable ecosystem for users and providers alike.
Topics Telecommunications）
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