#Customer Support #Lifenet Insurance #HDI Awards

LifeNet Insurance Achieves Distinction at HDI Awards 2026

On May 20, 2026, LifeNet Insurance Company, led by President Junpei Yokozawa, participated in the prestigious HDI Awards 2026, hosted by HDI-Japan. This event recognizes brands for their exceptional customer service and support across various sectors.

During this ceremony, LifeNet Insurance garnered significant accolades, attaining the highest rating of "Triple Star" in both the Contact Center and Web Support categories. This accomplishment marked the 13th time the company has achieved this honor in the insurance industry, setting a remarkable record that underscores its commitment to customer service excellence. Notably, LifeNet has maintained this Triple Star ranking in the Web Support category for an impressive 15 consecutive years.

What is the HDI Award?

The HDI Award ceremony evaluates companies based on comprehensive surveys conducted throughout 2025, focusing on aspects including web support, inquiry channels, and quality ratings. Companies that earned three or more stars in their respective categories, as well as those which achieved five-star certification or international recognition in support center ratings, qualified for this distinguished recognition.

Insights from LifeNet's Team

In reflecting on this achievement, Masayo Sato, a key player in the company’s contact center, expressed gratitude and pride. “Receiving the Triple Star in both the Contact Center and Web Support categories is a testament to our collective hard work. The 18th anniversary of our operations earlier this month reinforces our commitment to providing the best insurance experiences to customers who wish to enroll online,” Sato noted.

The company has continually strived to enhance its services, emphasizing the vital balance between technological advancement and personal touch. Sato stated, “In an era of rapid technological evolution, it remains essential that we do not lose sight of the warmth and understanding in our customer interactions.”

Evaluation Criteria

The assessment committee highlighted several commendable practices that contributed to LifeNet's high ratings:

• - Contact Center (Triple Star): Reviewers appreciated how well representatives listened to customer needs, providing clear and accurate responses. Their attentiveness and thoughtful communication nurtured a sense of trust and connection.
• - Web Support (Triple Star): Customers found the website user-friendly, specifically noting the accessible insurance premium simulation tool that allowed them to efficiently explore product options. The presence of supplementary information was also highlighted for facilitating self-resolution.

LifeNet is determined to not rest on its laurels following this recognition. The company is committed to maintaining the provision of easy-to-understand, cost-effective, and convenient insurance products and services. They aim to offer what they describe as the