#Germany #Berlin #Beko #Changhong #Grundig

Grundig's New Product Line at IFA 2026

On September 7, 2026, at the renowned IFA 2026 trade show in Berlin, the premium European home appliance brand Grundig showcased its latest product range. This collection spans key categories, including televisions, refrigerators, washer-dryer combos, and air conditioning units. This unveiling represents the start of a new phase in its strategic partnership with Beko, Grundig's parent company, and Changhong, which has acquired a license for Grundig products in select categories and markets.

The partnership aims to leverage Changhong’s strengths in research and development, manufacturing, and supply chain management alongside Grundig's longstanding European heritage and market presence. By combining these capacities, the two companies are poised to create a wealth of opportunities for the Grundig brand across Europe and other international markets. Building on a deeply rooted tradition, design philosophy, and market presence, both firms will continue to merge their capabilities to support product innovation, brand functionality, and long-term growth for Grundig in key markets.

The new series of products from Grundig is a significant milestone in this partnership. The flagship AURORA 100 television features cutting-edge RGB micro-focusing LED chips, ultra-thin light management technology (OD8), and 720 independently controlled dimming zones. Its sleek profile, measuring only 39mm thick, along with AI-driven Aurora Light Wings technology, creates an immersive audiovisual experience—blending vibrant picture quality with a design suitable for any interior.

Moreover, the Space Pro refrigerator series combines an eco-friendly depth of 599mm with a spacious 600-liter capacity, complete with a specialized Fresh Zone that maintains a temperature of -3.5°C. The collection is rounded out by built-in washer-dryer combos offering clothes drying at a gentle 45°C through heat pump technology, alongside AI-equipped air conditioning units featuring fresh air circulation and purification systems.

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