Exciting Collaboration between Kochakaden and Sanrio Characters Returns with Limited Edition Bottles

The renowned tea brand Kochakaden and the beloved Sanrio Characters are celebrating their successful collaboration by launching a second line of limited-edition bottles. Starting June 15, 2026, across Japan, fans can anticipate the release of six specially designed bottles, showcasing a total of 30 unique designs that capture the essence of summer.

Brand Ambassador Yusei Yagi Takes the Stage

Continuing the momentum, Kochakaden has enlisted popular singer Yusei Yagi, a member of FANTASTICS, as their brand ambassador. He will bring excitement to the campaign through engaging social media videos on platforms like YouTube and Instagram, highlighting the refreshing taste of Kochakaden's Unsweetened Earl Grey Iced Tea. Not only will Yagi present the product, but there will also be outdoor advertisements in Tokyo and Osaka promoting the collaboration with Sanrio characters, including the quirky and fashionable Kuromi.

A Closer Look at the Collaboration

The latest limited-edition collaboration features a variety of delightful flavors that represent the perfect summer refreshment. Among the offerings, fans can look forward to tasting the highly praised Kochakaden Unsweetened Earl Grey Iced Tea, the recently launched Peach Tea, and the Apple Tea. Each bottle is adorned with playful illustrations of Kuromi and the delightful characters from the Hapidanbui unit — a group of six charming friends, all set to make this summer one to remember.

The design depicts the unique summer experiences of each character, ensuring that fans not only enjoy a great beverage but also collect beautiful bottles featuring their favorite Sanrio friends.

Limited-Time Events and Exciting Giveaways

In conjunction with the product launch, Kochakaden is hosting a series of sampling events in major cities including Osaka, Tokyo, and Chiba. Here, attendees can sample the new flavor firsthand for free while enjoying themed menus that include Sanrio character sweets and fun photo opportunities.

Additionally, the campaign features an exciting lottery where one lucky participant can win Coke ON drink tickets through a puzzle game held on their official social media pages, giving away tickets to the first 10,000 entries.

Starting June 15, customers can earn points by purchasing any Kochakaden product and scanning the QR codes found on the packaging. The points accumulated can be redeemed for exclusive Sanrio merchandise and other exciting prizes.

Digital Sampling and Collaborations

From June 15th to July 12th, customers purchasing Kochakaden products through the Coke ON app will also receive exclusive limited-edition stamps. Collecting these stamps leads to unique rewards available through the app, such as Coke ON Drink Tickets.

About Kochakaden and Its Aspirations

Since its inception in 1992, Kochakaden has remained dedicated to offering premium tea experiences, sourced from the finest ingredients. The brand aims to bring joy and relaxation through its unique crafting techniques, which yield refreshing flavors without compromise.

Conclusion

Yusei Yagi's continued involvement as the brand ambassador promises to elevate the excitement surrounding the new products. The collaboration between Kochakaden and Sanrio Characters reflects the brand's mission to create not just a beverage, but an experience that resonates with fans of all ages. Fans are encouraged to collect all 30 designs while enjoying the delightful refreshment that Kochakaden offers, creating joyful summer memories that last a lifetime.