#Japan #Tokyo #SBI Shinsei Bank #Oricon Customer Satisfaction #Internet Banking

SBI Shinsei Bank's Remarkable Achievement in Customer Satisfaction

SBI Shinsei Bank has recently been awarded the top rank in the Oricon Customer Satisfaction survey for Internet Banking for the year 2025, marking its second consecutive year in the prestigious position. This accolade signals the bank's commitment to quality service in an increasingly competitive industry.

The 2025 Oricon Customer Satisfaction survey involved comprehensive evaluations from 6,171 actual users of the internet banking services provided by 119 financial institutions across Japan. The survey focused on several key criteria that assess the efficiency, reliability, and overall customer experience of the banks in question.

Since the inception of this survey in 2016, SBI Shinsei Bank has managed to secure the number one position a total of five times, including the years from 2016 to 2018 and again in 2024 and 2025. The bank excelled in all seven evaluation categories, particularly standing out in the areas of site usability, transaction processes, fee structures, and customer support. Additionally, it achieved top rankings in specific regions such as Kanto and Kinki, as well as in product offerings like fixed deposits and savings schemes.

To maintain this high standard of service, SBI Shinsei Bank has continuously initiated measures aimed at enhancing customer benefits. This includes implementing preferential interest rates on deposits and launching new services targeted at younger and senior customers alike. These ongoing efforts emphasize the bank's mission to prioritize customer satisfaction and adhere to the customer-centric philosophy endorsed by the SBI Group.

The Oricon survey underscores the importance of customer feedback in shaping the banking experience. With traditional banking channels increasingly under strain from digital alternatives, it's vital for banks to innovate and adapt to meet the demands of their users. SBI Shinsei Bank's achievement can be attributed to its proactive approach to understanding and responding to customer needs in a fast-changing landscape.

Survey Overview

• - Conducted by: Oricon ME, Inc.
• - Method: Online survey
• - Sample Size: 6,171 respondents
• - Eligibility: Individuals aged 18 to 79 who log in to their bank’s internet banking service at least once a month.
• - Survey Duration: January 8 to January 27, 2025
• - Participating Institutions: 119 banks

This recognition not only enhances the bank’s reputation but also sets a benchmark for other financial institutions in Japan striving for excellence in service delivery. SBI Shinsei Bank aims to continue this momentum, focusing on innovations and improvements that align with customer expectations, establishing itself as the preferred banking choice for all.

For more detailed insights on the survey, visit Oricon's official page.