Snowflake's AI Innovation in Japan
On December 9, 2025 (Japan time), Snowflake Inc., based in Chuo-ku, Tokyo and led by CEO Ryūji Ukita, announced the launch of Snowflake Intelligence aimed at Japanese businesses. This enterprise-grade intelligence agent, powered by AI, allows users to ask complex queries in natural language and retrieve insights instantly.
What is Snowflake Intelligence?
Snowflake Intelligence is designed to empower employees by enabling them to ask questions in everyday language, rather than relying on intricate coding or data navigation skills. By leveraging deep research capabilities from a single question, businesses can now swiftly identify solutions to challenging operational issues that previously took significant time to address. This innovation not only clarifies the nature of these problems but also helps organizations understand why they exist.
In the last three months, over 1,000 Snowflake customers globally have implemented Snowflake Intelligence, deploying more than 15,000 AI agents within their operations—a number that continues to grow.
Democratizing Data Access
Snowflake is committed to democratizing access to data across enterprises, with features that facilitate large-scale deployment of AI agents. Christian Kleinerman, Senior Vice President of Product Management, emphasizes, "For over a decade, Snowflake has been the backbone of data strategies for global enterprises. Our next evolution is to deploy AI on this data platform, enabling each customer to harness their unique intelligence. Snowflake Intelligence will democratize the power of AI, allowing every employee to make smarter, faster decisions and fundamentally change how innovation occurs in customer-facing businesses for years to come."
With the launch of the public preview in Japan, more companies are leveraging AI agents for transformative business processes, witnessing firsthand the enhancement of their competitive edge through the adept use of data and AI.
Insights from Local Leadership
In acknowledging the landscape within Japanese enterprises, Ryūji Ukita stated, "Utilizing data and AI is key to strengthening competitiveness. Snowflake Intelligence is an innovative platform capable of data search, analysis, and chart generation simply through natural language queries. It creates an intuitive environment to handle both structured and unstructured data. Snowflake has supported the foundational data governance of Japanese businesses, and with this general release, we aim to accelerate decision-making and business transformations driven by AI across companies of all sizes."
The Unique Value of Snowflake Intelligence
Addressing common inquiries such as "What are the sales trends for our company?" has historically been time-consuming due to the scattering of data across various systems, spreadsheets, emails, and static dashboards. Snowflake Intelligence simplifies this complexity, redefining how organizations use and understand data to drive action. It allows all employees to securely interact with internal data from a single interface, reducing speculative decision-making and fostering a data-driven culture organization-wide.
Companies such as Cisco, Fanatics, Toyota Motor Europe, TS Imagine, and the US Bobsled/Skeleton Team have harnessed the combined strengths of human expertise and the capabilities of Snowflake Intelligence to achieve significant operational transformations.
Integrating Enterprise Data
Snowflake Intelligence integrates data from various enterprise sources, including structured tables, unstructured documents, and third-party apps like Salesforce Data 360. This solution prioritizes reliability and scalability, ensuring strong governance and security while allowing employees to confidently access and analyze sensitive data. Powered by AI models from industry leaders like Anthropic, Snowflake Intelligence translates complex queries into conversational insights and democratizes access to data and AI across organizations.
Recent advancements from Snowflake's AI research team have enhanced query processing from text to SQL by up to three times faster while ensuring reliable accuracy. They also developed a new evaluation method called the Agent GPA (Goal, Plan, Action) framework to improve response reliability and accuracy. In tests using standard datasets, it demonstrated up to 95% error detection, achieving human-level detection precision.
Customizable AI Solutions
To deploy AI applications and agents at scale, organizations require the choice and flexibility to build solutions that generate tangible value. Snowflake's new AI innovations are poised to serve as the core elements that enable this realization.
Building Custom Multi-Agent Solutions
With Cortex Agents (now available), developers can create data agents that plan tasks and generate responses from both structured and unstructured data sources. Additionally, Snowflake's managed Model Context Protocol (MCP) server simplifies custom integrations by providing standardized secure connections to external AI agents like Anthropic, Cursor, and Salesforce's Agentforce, streamlining application architecture.
Expanding Agent Knowledge and Interoperability
Cortex Knowledge Extensions and shared semantic views (now available) allow for enhanced AI agents to utilize reliable data from providers like FactSet, IPinfo, and MSCI.
Snowflake Intelligence will be further showcased in an online conference titled "BUILD," scheduled for December 11-12, 2025. Companies from various sectors are actively implementing Snowflake Intelligence, accelerating efforts toward operational efficiency and data-driven decision-making.
Continued Support and Commitment
Snowflake remains dedicated to supporting enterprises in implementing AI agents and enhancing competitiveness through collaborative partnerships within its ecosystem. The company is poised to strengthen these alliances further as it advances the utilization of data and AI across the industry.
Learn More
For more information about the democratization of data access through agent-based AI with Snowflake Intelligence, visit snowflake.com/jp (NYSE: SNOW) and explore the latest innovations and announcements made during the BUILD 2025 event.