Ohad Harlev Joins the Board of Directors at Direct Digital Holdings

On June 4, 2026, Direct Digital Holdings, Inc. (Nasdaq: DRCT) made a noteworthy announcement regarding the strengthening of its leadership team. The company has appointed Ohad Harlev to its Board of Directors, a move that is expected to enrich the firm's strategic direction with his extensive expertise in business scaling, transformation, and product development.

Who is Ohad Harlev?

Ohad Harlev comes with a wealth of experience in diverse industries such as satellite technology, telecommunications, space technology, and fintech. His impressive history showcases a proven ability to build successful teams, manage capital deployment effectively, and foster long-term business growth. Mr. Harlev currently holds the position of co-founder and CEO at Gizat Global Communications, transforming it from an initial idea into a profitable enterprise with substantial year-over-year earnings growth.

Before his role at Gizat, he co-founded and served as the CEO of LyteLoop Technologies, Inc. Here, he was pivotal in the development of an innovative data storage technology that has garnered more than 30 patents worldwide. His fundraising initiatives during this time were instrumental in securing the company’s financial footing. Furthermore, he has also taken the reins as COO at World-Link Communications, Inc., where he led strategic acquisitions, effectively doubling the size of the business while managing an extensive capital expenditure budget.

Mr. Harlev's leadership acumen extends to his tenure as president of RRSat Global Communications Network, where he significantly boosted the company's standing in the U.S. television market, enhancing revenues impressively over an 18-month period.

Academic Credentials

In addition to his professional qualifications, Ohad Harlev has a background in law and business administration. He earned his Bachelor of Laws degree from Radzyner Law School and holds an MBA from the Arison School of Business in Herzliya, Israel. This combination of legal and business expertise provides him with a unique perspective on corporate governance and strategic decision-making.

A Vision for Growth

Mark Walker, the Chief Executive Officer and Chairman of the Board at Direct Digital Holdings, expressed his enthusiasm regarding Mr. Harlev's appointment. He remarked, “On behalf of the Board of Directors, I am pleased to welcome Ohad Harlev to our Board. Ohad brings a wealth of expertise across M&A and organic growth strategies that align closely with our long-term vision.” Walker's confidence in Mr. Harlev's abilities underscores the company’s aspirations to explore new growth avenues and bolster its portfolio of groundbreaking technologies.

Direct Digital Holdings: An Overview

For those unfamiliar with Direct Digital Holdings, the company epitomizes a comprehensive, AI-driven advertising technology and media solutions provider. Their approach merges sophisticated technology with recognized media and marketing proficiency to enhance brand engagement and performance, catering to entities of all sizes including brands, agencies, and publishers. Through its subsidiary, Orange 142, the company specializes in creating tailored, audience-centric campaigns that generate measurable results across various digital marketing channels such as programmatic, search, social media, and influencer marketing.

The initiatives within high-growth sectors including energy, education, and financial services further attest to the company’s prowess in facilitating connections between brands and audiences within the evolving digital landscape.

In conclusion, the addition of Ohad Harlev to the Board is anticipated to be a significant catalyst for Direct Digital Holdings as it navigates the competitive terrain of advertising technology and media solutions, setting the stage for sustained innovation and expansion in the years to come.