LILY BROWN Celebrates Renewal of Hankyu Umeda Main Store with Exclusive Items

LILY BROWN's Exciting Renewal at Hankyu Umeda Main Store

On September 17, 2025, LILY BROWN, the renowned women's fashion brand developed by Mash Style Lab, will proudly unveil its renewed Hankyu Umeda Main Store located in the heart of Osaka. This grand reopening will be accompanied by a variety of exclusive products, a captivating novelty fair, and an exciting points campaign, promising an unforgettable shopping experience for fashion enthusiasts.

Exclusive Items to Mark the Occasion

Among the special offerings is the Chiffon Frill Set-Up, priced at 24,970 JPY (including tax). With three charming colors to choose from - White (WHT), Pink (PNK), and Black (BLK) - this set presents a beautifully layered look that is perfect for both casual outings and special events. It will be available in a free size, making it a versatile addition to any wardrobe.

In addition to the set-up, LILY BROWN will introduce a whipped frill hem blouse in a limited edition color of Black (BLK), priced at 14,960 JPY (including tax). This blouse also comes in a free size and features an eye-catching frill design, perfect for pairing with various outfits. This item is available not only at the Hankyu Umeda Main Store but will also launch at the Solaria Plaza store and Nagoya Takashimaya, starting October 1, 2025.

Special Novelty Fair

To celebrate the grand reopening, customers shopping at the Hankyu Umeda Main Store who spend 28,000 JPY or more will receive a delightful Lily Bear pouch—a beloved character among fans of the brand. This promotion is valid while supplies last, so visitors are encouraged to act quickly to secure one of these charming pouches.

Bonus Points Campaign

From September 17 to September 21, LILY BROWN will also run a 10% MA points campaign. During these five days, all customers, regardless of their membership rank, will receive a uniform 10% in MA points. This initiative is aimed at rewarding shoppers and enhancing the overall experience at the store.

Store Details

The renewed LILY BROWN Hankyu Umeda Main Store will be located on the 4th floor of the Hankyu Umeda Main Store. Here are the essential details:

- Address: 8-7 Kakudacho, Kita-ku, Osaka-shi, Osaka, 4F Hankyu Umeda Main Store.
- Phone: 06-6313-7235.
- Hours: Open daily from 10:00 AM to 8:00 PM.

About LILY BROWN

LILY BROWN is celebrated for its unique fusion of vintage aesthetics with modern fashion sensibilities. The brand's collections, which encapsulate the spirit of vintage craftsmanship and innovative designs, always aim to honor the history of fashion through their creations. Bold color schemes and intricate details characterize their versatile wardrobe, appealing to those who appreciate a blend of creativity and sophistication in their outfits.

For the latest updates and styles, explore LILY BROWN's online presence:

Fashion lovers and trendsetters alike are invited to experience the renewed charm of LILY BROWN at the Hankyu Umeda Main Store—where elegance meets contemporary flair.