#Japan #Tokyo #Digital Marketing #AI Overviews #LANY

Free Webinar Announcement: Analyzing AI Overviews and Brand Mentions

LANY, a prominent digital marketing support company based in Shibuya, Tokyo, is hosting an exclusive free webinar titled "Unlocking the Logic Behind 'Mentioned' Brands Using AI Overviews" on November 26, 2025, from 12:00 PM to 12:30 PM. As Google implements AI Overviews more thoroughly, user search behaviors are undergoing significant changes.

Many marketing professionals are facing difficulties such as:

• - A decrease in traffic to their own websites due to the influence of AI Overviews.
• - Competitors being recommended in search results while their own brands are excluded.
• - Uncertainty regarding what actions to take to ensure their brands are mentioned in AI Overviews.

This webinar will address these challenges head-on. Using unique data from LANY's quantitative research focused on over 60 consumer comparison queries, we will reveal the factors that distinguish brands that are mentioned in AI Overviews from those that are not. We will also delve into the logic behind how AI selects brands for mention.

Key Highlights of the Webinar:

• - Current landscape of the AI Overviews era and challenges faced by marketers.
• - A thorough analysis of the relationship between AI Overviews and brand mentions.
• - The definitive commonalities identified among 'mentioned brands' from our analytical results.
• - A strategic shift from search ranking reliance to enhancing “SERPs presence.”
• - Summary of findings and open Q&A.

Registration Information

To register, please fill out the application form at the bottom of the following URL: LANY Event Registration

• - Participation Fee: Free
• - Capacity: 500 participants
• - Registration Deadline: November 26, 2025, at 11:59 AM

Participation Steps

1. Fill out the necessary information in the form linked above and submit your application.
2. If the number of applications exceeds the limit, a lottery will be conducted. A notice regarding participation will be sent by 12 PM the day before the event.
3. Accepted participants will receive detailed participation instructions and a participation URL via email.
4. On the event day, access the webinar using the URL provided in the email.

Important Notes

• - Recording of the webinar is prohibited.
• - Participation from competing companies is discouraged.

For further inquiries regarding this event, please contact:
担当者名: 黒木 (Kurogi)
Email: [email protected]

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