ITmedia and JASA Form Strategic Partnership for EdgeTech+ 2026
ITmedia and JASA Join Forces for EdgeTech+ 2026
In a remarkable move, ITmedia Inc. and the Japan Embedded Systems Technology Association (JASA) have announced a strategic partnership aimed at enhancing the premier edge technology and embedded systems exhibition, EdgeTech+ 2026. This cooperative effort seeks to elevate the value of the exhibition and create a more engaging experience for attendees and exhibitors alike.
EdgeTech+ stands as one of the largest exhibitions in Japan for edge technology and embedded systems, boasting impressive attendance figures. The last event in 2025 attracted a staggering 32,429 visitors and featured 329 exhibiting companies. Additionally, the conference sessions saw 14,953 participants engage across 156 sessions, solidifying its status as a cornerstone platform for the industry.
The Need for Collaboration
The manufacturing and embedded systems landscape is undergoing a rapid transformation influenced by recent technological advancements. There is a growing emphasis on Physical AI, which allows artificial intelligence to interact autonomously in the physical world, and Software-Defined Everything (SDx), enabling hardware constraints to be overcome through innovative software solutions. Also significant is the pivot towards AI-driven development, which has begun to reshape traditional development processes.
In such a transformative industrial context, it has become increasingly vital to involve a wider range of stakeholders, including not just hardware engineers but also those in IT, software engineering, and corporate strategy. Building a new ecosystem is essential for adapting to this shifting paradigm.
Objectives and Responsibilities of the Partnership
ITmedia and JASA will leverage their respective strengths to create a unique exhibition experience that merges online and physical aspects. Their partnership outlines specific roles:
ITmedia's Contributions
ITmedia, which boasts a staggering 350 million page views and 60 million unique visitors monthly, will play a critical role in enhancing the exhibition's content and outreach. Through its established media channels, such as MONOist, EE Times Japan, and EDN Japan, ITmedia will provide advanced expertise in content creation, targeting new visitor demographics, and increasing the appeal of exhibiting companies. Additionally, their knowledge in managing online events will help attract key figures from the IT and software sectors to the exhibition.
JASA's Role
As the primary organizer, JASA will oversee the overall direction of the EdgeTech+ exhibition. They will manage exhibitor and visitor interactions and foster connections within the industry community. Drawing from over 40 years of expertise and a robust network within the embedded systems technology sector, JASA ensures the exhibition's credibility and influence.
About ITmedia Inc.
ITmedia is a specialized internet media company based in Chiyoda, Tokyo, focusing on IT, business, manufacturing, and consumer fields. They operate impactful platforms including the comprehensive IT information portal ITmedia, problem-solving resource @IT, the manufacturing-focused MONOist, and trend media Netorabo. The company is known for its rapid and reliable dissemination of information tailored to its audience, boasting a remarkable reach in the media landscape.
Headquarters: 3-12 Kioicho, Chiyoda, Tokyo
CEO: Yoshitomo Kobayashi
Stock Code: 2148
URL: ITmedia
About the Japan Embedded Systems Technology Association (JASA)
Founded on August 7, 1986, JASA aims to enhance the application of embedded systems technologies through research, standardization, and dissemination initiatives. The organization consists of enterprises, educational institutions, and research entities that collaborate to promote technological innovation and workforce development within the industry.
Headquarters: 5th Floor, Koho Building, 1-5-11 Irifune, Chuo, Tokyo
President: Yoshikazu Takeuchi
URL: JASA
Contact Information
For ITmedia:
Media Alliance Promotion Department
Phone: 03-5210-5011
Email: [email protected]
For JASA:
Head Office
Phone: 03-6372-0211
Email: [email protected]
As the collaboration between ITmedia and JASA unfolds, anticipation builds for the upcoming EdgeTech+ 2026 exhibition, poised to showcase remarkable advancements in edge technology and embedded systems.
Topics Consumer Technology）
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