#Japan #Tokyo #NEWMAN #LOVELESS #Designer Fashion

LOVELESS Newman Takanawa: A New Era of Shopping

On September 12, 2025, the highly-anticipated select shop LOVELESS will unveil its brand-new store at the Newman Takanawa shopping complex in Tokyo. This flagship location promises to be a substantial retail experience, set to bring together an impressive selection of both original and curated designer brands in a premium shopping environment.

The Concept Behind the Store

The store’s concept, termed "+PLAY mod.", aims to transform shopping into a more interactive experience, encouraging customers to mingle and engage in a modern communication studio atmosphere. The design combines elements of sophistication with a playful twist, creating a layout that extends beyond traditional retail. Contrasts such as heavy and light materials, indoor and outdoor dynamics, and digital and physical realms coexist in this space, reflecting the brand’s philosophy of balancing dualities.

Product Selection

At LOVELESS Newman Takanawa, shoppers will find a diverse range of offerings, including clothing, accessories, bags, and fashion items from various renowned local and international brands. The shop will cater to both men’s and women’s fashion, ensuring a versatile shopping experience. Customers can explore the latest collection from the LOVELESS label while also enjoying pieces from other high-end brands.

Special Commemorative Items

To celebrate the grand opening, LOVELESS will offer eight exclusive designer items created specifically for the store, available for purchase on-site and via the official LOVELESS website. The special products are set to launch on the opening day of September 12 at 11 AM JST, with select items expected to follow later. Prices will reflect the premium quality and unique designs that capture the essence of LOVELESS.

Here’s a detailed look at some of the exclusive pieces:

• - yoshiokubo GROUNDFLOOR

- Price: ¥69,300
- Description: A distinctive vest featuring a glossy laminate fabric along with a twist pattern design, balancing warmth and agility.

• - Maison MIHARA YASUHIRO

- Price: ¥42,900
- Description: A limited edition long sleeve T-shirt, emblematic of the EMBELLISHED series, available exclusively at LOVELESS.

• - ALMOSTBLACK

- Price: ¥41,800
- Description: A shirt reimagined in black denim with embroidered tape depicting roses, blending style with concept.

• - MIKAGE SHIN

- Price: ¥60,500
- Description: Denim showcasing gradient effects, crafted with quality and creativity.

With these exclusive drops, LOVELESS seeks to deepen customer connection and offer unique pieces that underscore individual style.

Store Details

The LOVELESS Newman Takanawa store will operate from 11 AM to 8 PM, with a closing schedule aligned with the official Newman Takanawa calendar. Located at 2-21-1 Takanawa, Minato City, Tokyo, it’s conveniently accessible, being only a minute's walk from JR Takanawa Gateway Station.

About LOVELESS

LOVELESS represents a fresh take on contemporary retail, harmonizing art, street culture, and experienced shopping into a cohesive environment. With direct retail outlets including the flagship store in Aoyama and now Newman Takanawa, LOVELESS continues to push the boundaries of what it means to be a select shop today.

For more information, visit the official LOVELESS website or follow their journey on Instagram at @loveless___official.