#United States #San Francisco #AI Marketing #CleverTap #rehook.ai

CleverTap Expands Horizons with rehook.ai Acquisition

In a strategic move that underscores its commitment to advancing customer engagement, CleverTap, a leading all-in-one customer interaction platform, has announced its acquisition of rehook.ai, a startup born from Y Combinator's incubator. This acquisition, which was disclosed on April 16, 2025, is anticipated to enrich CleverTap's customer loyalty solutions by integrating rehook.ai’s innovative promotions engine, which automates marketing campaigns, thus driving higher user retention and satisfaction.

Strengthening Customer Loyalty through AI

CleverTap's acquisition of rehook.ai serves to unite analytics, interactions, and promotional initiatives, resulting in more cohesive and effective marketing strategies. The rehook.ai platform empowers brands to manage a diverse range of promotional activities such as discounts, gamification, loyalty programs, and referral incentives, all in one framework. This synergy is expected to enhance the effectiveness of brands' engagement with consumers throughout the entire customer lifecycle – from onboarding to retention and loyalty.

The implementation of real-time marketing data from rehook.ai will significantly enhance CleverTap's clients' abilities to trigger timely offers based on user behavior and contextual insights, enabling them to forge more valuable customer relationships.

Insights from Leadership

Anand Jain, co-founder and Chief Product Officer of CleverTap, expressed excitement over the acquisition, stating, "Welcoming rehook.ai into the CleverTap family strengthens our engagement ecosystem and will help businesses enhance customer retention more strategically. This acquisition will enable us to better serve a range of industries including gaming, retail, and financial services. Our goal is to empower our customers in creating highly personalized, AI-driven experiences while maximizing customer lifetime value and fostering sustainable growth."

Akhil Suhag, CEO and co-founder of rehook.ai, added, "Our vision has been to assist businesses in executing promotions that are smarter, dynamic, and more effective. Joining forces with CleverTap gives us the scale and reach to present this vision to a global audience. Their expertise in segmentation, real-time analytics, and customer engagement will amplify our ability to deliver personalized campaigns that generate measurable business outcomes."

A Comprehensive Engagement Ecosystem

This acquisition by CleverTap signifies its ongoing commitment to evolve beyond traditional engagement tools in order to create a comprehensive ecosystem for customer retention. The integration of data, insights, and promotional incentives into a singular powerful offering sets a new benchmark in the realm of AI-supported, highly personalized marketing.

CleverTap enables over 2000 brands worldwide, including Decathlon, Domino's, and Puma, to unlock unlimited customer lifetime value through tailored experiences. Built on TesseractDB™, the world's first purpose-built database for Customer Engagement, CleverTap delivers the speed and efficiency that today's businesses demand.

With headquarters in San Francisco and a global presence across cities such as Seattle, London, São Paulo, and Mumbai, CleverTap is backed by notable investors including Accel, Tiger Global, and CDPQ.

For more information, visit CleverTap's website or follow them on social media for updates on their latest innovations and solutions.

Conclusion

With the strategic acquisition of rehook.ai, CleverTap not only enhances its suite of customer engagement tools but also positions itself as a leader in the landscape of AI-driven marketing. This move is poised to redefine how brands interact with their customers, enhancing both the effectiveness of campaigns and fostering stronger, more loyal customer relationships.