Bravis Transforms Oji Group's New CI into an Immersive Web Experience

Bravis Introduces an Immersive Web Experience for Oji Group

Bravis International, a premier branding company based in Shibuya, Tokyo, has taken a significant step in redefining corporate identity with the launch of the 'GLOBAL BRAND BOOK WEB' for Oji Holdings Group. This innovative platform, officially unveiled on June 8, 2026, serves as a digital brand book that encapsulates the essence of Oji Group's new corporate identity (CI) through cutting-edge web design. By providing a seamless transition from CI to web content, the project aims to establish a robust and cohesive global branding strategy that connects employees worldwide.

An Immersive Journey Through Oji Group's Supply Chain

The 'GLOBAL BRAND BOOK WEB' is more than just a web page; it offers an immersive journey into the world of Oji Group's business operations. Users can scroll through beautifully illustrated narratives that depict the interconnectedness of employees across the globe. This design encapsulates the group's expansive operations, allowing staff to feel a stronger connection with their colleagues in different locations and sectors.

The content of the web book highlights Oji Group's supply chain from five perspectives: GROW, DISCOVER, CREATE, CONNECT, and RENEW. Each section illustrates the group's commitment to sustainability, from reforestation initiatives to resource recycling efforts. This storytelling approach invites users to experience the group’s vision of a sustainable future for the planet, ultimately fostering a sense of pride and belonging among employees. By engaging with the content, employees are encouraged to share their experiences with family and friends, reinforcing internal branding efforts.

Moreover, this initiative emphasizes that the development process does not end with the launch but continues with strategies on how to leverage the content effectively for ongoing engagement. According to Bravis, the success of branding hinges on these follow-up actions beyond the initial rollout.

A Cohesive Design Inspired by Oji Group’s New CI

Another essential aspect of this project is the visual design, which revolves around the key themes of the newly created CI. The design incorporates elements that resonate with Oji Group’s global brand mark, echoing a vast forest and a clear blue sky hidden within the letters of 'OJI.' This visual concept has been brought to life through interactive web expressions, allowing employees around the world to co-create their unique story.

Bravis has also played a pivotal role in developing Oji Group's new corporate identity (CI). This identity encapsulates forward-thinking themes and messages about contributing to a sustainable society, and the recent web launch elevates these concepts into an engaging digital format.

About Bravis International

With over 30 years of experience, Bravis International has established itself as one of the largest branding companies in Japan. Renowned for its comprehensive approach, Bravis specializes in various forms of branding, including corporate, internal, and product branding, CI/VI development, and digital branding. Their holistic service model integrates strategy formulation with creative output, catering to high-profile brands domestically and internationally.

For those interested in exploring the innovative platform created by Bravis for Oji Group, you can visit the following links:

Contact Information

Company Name: Bravis International Inc.
President: Fumi Sasada
Location: 10-10 Sakuragaokacho, Shibuya, Tokyo, Japan
Inquiry Contact: [email protected]