Discover the Flavors of Wakayama: Special Fair at Seven-Eleven
Explore the Wakayama Special Fair at Seven-Eleven
From August 4 to August 17, Seven-Eleven will host the "Wakayama Special Fair" across its stores in the Kansai region. This exciting event will feature a delightful lineup of ten unique dishes made with local ingredients sourced from Wakayama, known for its rich food culture and agricultural heritage.
A Taste of Wakayama’s Finest Ingredients
The fair will highlight six dishes prepared with produce such as the renowned "Arakawa Peaches," Kishu Nanko plums, and Wakayama lemons. These items promise a fresh and invigorating tasting experience, perfect for summer. Alongside these, you'll find four popular local delicacies, including the famous Wakayama ramen, allowing patrons to savor the essence of this region.
Seven-Eleven Japan, led by President Tomohiro Akutsu, aims to promote local economies through initiatives prioritizing locally produced goods. The fair not only celebrates the flavors of Wakayama but also supports local farmers and producers, helping to revitalize the community driving home the importance of regional food consumption.
Emphasizing Local Consumption
Through its activities, Seven-Eleven commits to emphasizing local food culture, ensuring that regional specialties shine while supporting local production. By utilizing high-quality ingredients from each prefecture, the company seeks to introduce their unique culinary charms to a broader audience and strengthen the community.
Wakayama benefits from a climate perfect for cultivating fruits like plums, peaches, and citrus. However, it faces challenges such as declining population and aging farmers. Since 2004, Seven-Eleven has collaborated with Wakayama Prefecture through a comprehensive partnership agreement, engaging in projects that promote the use of local products. The "Wakayama Special Fair" is a timely response to showcase the deliciousness of Wakayama and share the region's allure with a wider audience.
Featured Products at the Fair
Here’s what you can look forward to in the product lineup available in certain areas, including Shiga, Kyoto, and Osaka:
- - Wakayama Plum and Shirasu Rice Ball
Launching: August 4
This rice ball combines the tangy flavor of Wakayama plums with the umami of shirasu (whitebait).
- - Cold Pasta with Plum Jelly and Steamed Chicken (Kishu Nanko plum)
Launching: August 3
A refreshing summer dish featuring plum sauce paired with tender chicken.
- - Fresh Donut with Honey Lemon Cream
Launching: August 4
This airy donut features a luscious filling of lemon custard and whipped cream made from local lemons.
- - Lemon Cream Bread (using Wakayama lemons)
Launching: August 4
A delightful cream-filled bread flavored with lemon juice, perfect for hot summer days.
- - Arakawa Peach Milk Pudding
Launching: August 1 onwards
Enjoy a rich cup dessert featuring puree from the famous Arakawa peach.
- - Big Arakawa Peach Cream Daifuku
Launching: August 3
A generous portion of peach cream wrapped in a chewy mochi shell, embodying the sweetness of Arakawa peaches.
- - Wakayama Chinese Noodle Style Rice Ball
Launching: August 4
Enjoy the flavors of local Chinese noodles in a convenient rice ball format.
- - Soy Sauce Tonkotsu Fried Noodles (Wakayama Chinese Noodle Style)
Launching: August 3
Experience the beloved Wakayama Chinese noodles with a rich, flavorful fried noodle dish.
- - Green Soft-Styled Cream Puff (Supervised by Tomiura-en)
Launching: August 3
A cream puff inspired by the popular green soft ice cream from the local Tomiura-en.
- - Chilled Ten-Kake Noodles (Supervised by Tomiura-en)
Launching: August 3
Enjoy a refreshing chilled version of the local ten-kake ramen, featuring unique regional flavors.
A Message From the Management
The initiative to bring Wakayama’s prized ingredients and cherished local flavors to the Kansai region is part of our ongoing commitment to support and celebrate local communities. Featuring meticulously crafted products that highlight the dedication of their producers, we hope this fair allows more people to experience the culinary delights of Wakayama. We look forward to seeing you enjoy all the abundant gifts of this region!
Note: Pricing may vary by store and is based on the reduced tax rate of 8%. Availability of some products may differ by location, and images are for illustrative purposes. Please visit Seven-Eleven's official website for the latest information on regional product availability.
Topics Consumer Products & Retail）
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