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Radisson Blu Fargo Unveils New Signage and Branding

In an exciting upgrade to its identity, Radisson Blu Fargo has launched new exterior signage and a refreshed logo as part of its broader rebranding strategy. Located at 201 5th St N in Fargo, North Dakota, this modern hotel is making waves in the hospitality sector with its updated appearances that resonate with the evolving tastes of guests.

The unveiling comes as a confirmation of Radisson Blu's commitment to adapting its visual identity, which now features a contemporary logo, vibrant colors, and elegant typefaces that reflect the hotel’s upscale offerings. Jess Fredette, the Director of Sales at Radisson Blu Fargo, expressed enthusiasm about being among the first to exhibit the new branding.

“This refreshed brand identity not only enhances our market presence but also strengthens our ties with Choice Hotels, providing us with increased visibility and support,” Fredette noted. She added that they expect to drive more bookings and leverage greater business opportunities while continuing to deliver exceptional service.

The history of Radisson Blu Fargo is intertwined with the vibrant Downtown Fargo skyline, and its rebranding signals not just a visual overhaul but also a promise of an enhanced guest experience. The hotel is committed to evolving along with the city, allowing both to thrive together in this growing community.

Guests at Radisson Blu Fargo can indulge in a variety of unique dining experiences. The hotel boasts the elegant 84 Italian Steakhouse, which operates for breakfast, lunch, and dinner on the second floor, catering to both hotel guests and the general public. Coffee aficionados will appreciate the presence of the Corner Cup, an on-site coffee shop serving aromatic Caribou Coffee and freshly made pastries. For visitors looking to unwind, the BLU Bar offers craft cocktails and small bites in a chic atmosphere. To explore more dining options at the hotel, check out their website at Choice Hotels.

Moreover, Radisson Blu Fargo is a proud member of the Choice Hotels Group family. Travelers seeking to maximize their stays can consider joining the Choice Privileges rewards program, which allows guests to earn points during their visits to Choice Hotels properties. For booking arrangements, one can easily reserve their stay through Choice Hotels' official site.

About Brandt Hospitality Group

Brandt Hospitality Group, headquartered in Fargo, North Dakota, specializes in hotel development and management. Over the years, it has garnered numerous awards for its innovative hotel designs and dedication to customer service, including accolades from Marriott in 2024 for the "Partnership Circle Award" and "Guest Service Excellence." To learn more about Brandt Hospitality Group and their portfolio of hotels, visit Brandt Hospitality’s website.

In conclusion, the Radisson Blu Fargo’s strategic rebranding is more than just a visual refresh. It reflects a dynamic shift in alignment with market trends and guest expectations while solidifying the hotel’s status as a premier destination in Downtown Fargo. As the city continues to grow, so does Radisson Blu's commitment to providing a top-notch hospitality experience.