#Japan #Tokyo #Health #açaí #TREND

The Rise of Acai: Insights from a Recent Consumer Survey

Acai berries, often hailed as a superfood, have seen fluctuating popularity over the past decade. A recent survey conducted by Asmark Co., Ltd. in Tokyo sheds light on the perception and consumption patterns surrounding acai among different age groups in Japan. The survey, held from December 23 to December 25, 2025, focused on individuals aged 20 to 59 and painted a vivid picture of how acai is viewed today.

Acai: The Superfood Phenomenon

Since gaining fame around 2013 for its rich polyphenol content, acai has captivated health-conscious consumers, particularly women in their 30s. This initial surge in popularity marked what many refer to as the