#United States #St. Louis #Purina Pro Plan #Ease Pet Vet #veterinary behaviorist

Introduction

The veterinary landscape is evolving, and with it comes a pressing need to address behavioral issues in pets. Purina Pro Plan Veterinary has recently partnered with Ease, a platform dedicated to veterinary behavior specialty care. This strategic alliance aims to make it easier for veterinarians to access essential behavioral support services, ultimately benefiting pets and their owners.

Understanding the Challenge

Behavioral problems in animals can significantly affect their quality of life and complicate their owners' experiences. According to recent studies, a staggering 70% of dogs and up to 50% of cats exhibit signs of stress and anxiety. Despite the treatability of these behavioral issues, the expertise to manage them is limited. With only 0.07% of practicing veterinarians in the U.S. being board-certified veterinary behaviorists, many practices lack the necessary resources to help affected animals, potentially leading to adverse outcomes like surrendering or euthanasia.

Purpose of the Partnership

The collaboration between Purina Pro Plan Veterinary and Ease marks a turning point for veterinarians and pet owners alike. This initiative is part of the Pro Plan Veterinary Support Mission, designed to remove barriers faced by vets in addressing behavioral issues. As Brandy Kuentzel, CEO of Ease, states, "Veterinarians face behavioral issues from clients every day, and it is incredibly hard on them when they cannot provide the support their patients need."

What Ease Offers

With the ease of the online platform, veterinarians can now easily access expert behavioral advice from a team of board-certified veterinary behaviorists, all at no cost. This collaboration allows vet clinics nationwide to connect with specialists who can offer tailored programs to manage behavioral issues. Once a veterinarian submits a case, Ease reviews it and provides a structured behavior program that the clinic can implement.

Benefits for Veterinarians and Pet Owners

The Pro Plan Veterinary partnership not only raises awareness about habits related to pet behavior but also enhances the ability to offer immediate support. Clinics can now focus on their core services while having a safety net for managing complex behavioral cases. Callie Harris, DVM, at Purina, notes, "Animal behavioral care is a specialty that many vet clinics sorely need and often cannot access."

Innovative Solutions

This partnership leverages innovative solutions in behavioral management. One significant addition to the Ease treatment toolbox is Calming Care, a veterinarian-recommended brand from Pro Plan Veterinary Supplements. This product aims to support calm behavior in pets through a unique strain of beneficial bacteria, helping mitigate anxiety and stress-related reactions.

Conclusion

The partnership's timely announcement underscores a commitment to enhancing veterinary care and providing much-needed support for pet owners grappling with behavioral issues in their pets. The Pro Plan Veterinary Support Mission, coupled with Ease, exemplifies how strategic collaborations can fill critical gaps in the veterinary field and improve the welfare of pets. For more information about this partnership and its many benefits, both veterinarians and pet owners can explore the resources available at ProPlanVetSupport.com and EasePetVet.com.