#USA #Atlanta #Aviation #Wheels Up #Air Partner

Wheels Up Completes Brand Transition

Wheels Up Experience Inc., a prominent player in the private aviation sector, has officially announced the successful completion of its brand transition. This significant milestone integrates the operations of Air Partner's private jet services and group charter flights under the Wheels Up brand, ensuring a unified identity across global markets. The transition, which commenced in the United States earlier this year, has now been expanded to encompass the UK and worldwide operations.

In conjunction with the brand transition, Wheels Up unveiled a new integrated concierge-level customer service model across the UK. This approach aims to minimize handoffs between teams and enhance accountability by organizing dedicated sales and service teams to manage the customer experience seamlessly from initial inquiry through booking, journey execution, and ongoing support. This streamlined service model is designed to provide a more cohesive customer experience and ensure ease of access to the comprehensive services that Wheels Up offers.

Kristen Lauria, CMO of Wheels Up, expressed the significance of this transition: "This is a major milestone for Wheels Up and our customers. By integrating our private jet charter and group services under the Wheels Up brand, we make it easier for clients everywhere to access our extensive aviation solutions through a single point of trust. It reinforces our 65 years of experience as an air partner, which is a foundational pillar of the Wheels Up platform."

The integrated approach not only ensures a consistent customer experience across various travel types and regions but also provides clients steady access to the entire Wheels Up portfolio, which includes private jet flights, group charters, and flexible private commercial travel. The pioneering strategic alliance with Delta Air Lines further strengthens the services offered and enhances long-term relationships through more personalized service.

Mark Briffa, Chief Sales Officer of Wheels Up and formerly the CEO of Air Partner, noted, "Today’s move brings together the best of both organizations under one global brand. For our clients worldwide, this means access to the same extensive expertise they have relied upon for decades, now powered by the scale, fleet, and technology of Wheels Up. It’s a stronger proposition across the board, and we are excited about the future."

While the brand integration aligns many of Wheels Up's offerings, Air Partner Cargo will continue to operate under its established name, focusing on its specialized expertise in freight and international shipping services. Thus, customers can expect a focused approach for those services, ensuring that the division maintains its commitment to excellence and reliability.

About Wheels Up

Wheels Up is a leading global provider of on-demand private aviation. With a diverse and extensive fleet supported by a network of charter operators with stringent safety standards, Wheels Up is dedicated to safety and quality service for its clients. The company offers an array of charter flight programs and membership options, as well as premium commercial travel benefits through its strategic partnership with Delta Air Lines. Additionally, Wheels Up provides cargo services to a range of clients, including individuals and government entities, via Air Partner Cargo. Using Wheels Up's app and website, members can easily search, book, and fly. For more information, visit www.wheelsup.com.