#Japan #Tokyo #Kuradashi #Corporate Identity #Social Growth

Kuradashi Unveils Insights on CI Renewal Project

Kuradashi, headquartered in Shinagawa, Tokyo, has released the second installment of its series detailing the process behind its Corporate Identity (CI) renewal project. This initiative, titled "CI Renewal Project History," is a four-article series available on Kuradashi's official note. The second installment features an interview with the project's leader, reflecting insights and experiences that led to the successful transition.

Kuradashi aims to create a positive impact in society and the environment through its mission: “Bringing richness to the future through good business.” The organization aspires to become Japan’s leading impact-oriented business group, addressing various societal issues—from reducing food waste to energy conservation.

The latest article not only connects with the company’s values but also delves into the unique approach Kuradashi adopted during the CI renewal process. The project leader, who also works as a buyer for the Social Good Market "Kuradashi," shared the rationale behind using a bottom-up strategy that engaged all employees through "1-on-1" sessions and small group discussions. This methodology ensured that diverse perspectives could be incorporated, creating a sense of collective ownership of the new CI.

Challenges and Triumphs

The interview addresses the challenges faced in bridging communication between management and team members, as well as the ongoing struggles and triumphs in involving the entire organization in the CI project. Gathering everyone’s input was crucial, requiring dedication and perseverance from the project leaders, showcasing the deep commitment to Kuradashi’s values.

Following this CI overhaul, Kuradashi is doubling down on its mission to evolve its food business into a robust "infrastructure" component that not only contributes to the economy but also mitigates food and energy losses. This multifaceted approach underpins Kuradashi's continuous efforts to address pressing social issues.

To read the first installment of this insightful series, visit Kuradashi’s note.

About Kuradashi

Founded in July 2014 and led by CEO Kohei Kawamura, Kuradashi operates from its office in Meguro Center Building in Tokyo. Offering services aimed at making impactful contributions, they run the Social Good Market "Kuradashi," alongside various frozen meal delivery services and online cooking classes. The organization is deeply committed to its social mission, actively engaging in initiatives that promote sustainability and reduce CO2 emissions, achieving significant results since its inception.

The emergence of this new CI aligns with Kuradashi’s strategic vision and operations aimed at solving societal challenges effectively while promoting a sustainable future. With an impressive record in food waste reduction and economic impact, Kuradashi’s dedication to social progress is unwavering.

For more information about Kuradashi and its impactful work, visit Kuradashi’s official website.