#Hisense #Dubai #UAE #MiniLED #CES 2026

Hisense to Lead the Human-Centric Display Evolution at CES 2026

As the consumer electronics landscape continues to evolve, Hisense is set to make a notable presence at CES 2026 with its captivating theme, "Innovating A Brighter Life." This vision underscores the company's commitment to enhancing everyday experiences through innovative display technology that prioritizes human needs and sustainability. Emphasizing a human-centric approach, Hisense aims to redefine how consumers interact with screens, making them not only easier on the eyes but also more engaging in the home environment.

In the context of the Middle East, where large-format displays and premium home entertainment are becoming an integral part of lifestyles, Hisense's focus on human-centric innovation is particularly timely. With a growing demand for immersive sports viewing experiences and sophisticated home setups, the company is poised to meet consumer expectations by merging performance, comfort, and environmental responsibility.

The spotlight at CES will feature Hisense's latest advancements in RGB MiniLED technology. This upgraded display solution promises unprecedented color accuracy, enhanced eye comfort, and energy-efficient operation. As forerunners in the RGB MiniLED arena, Hisense is not just refining existing technology but is also challenging conventions by reinventing the very foundation of light engines that power modern displays, moving the industry towards a brighter future.

Moreover, Hisense will present an array of cutting-edge AI-powered home appliances and next-generation engineering marvels. By illustrating how these smart, interconnected systems can enrich modern living, Hisense emphasizes its holistic philosophy: the belief that technology should not operate in silos but should foster a cohesive ecosystem that aligns with genuine human needs and aspirations.

Jason Ou, the President of Hisense Middle East Africa, highlighted the role of CES as a vital platform for showcasing their technological roadmap. "The innovations we are introducing at CES 2026 build upon our recent launches in the region, including groundbreaking products like the Hisense PureView refrigerator and the X-Zone Master, which is the world’s first 4-in-1 Heat Pump Washer Dryer. These products, alongside our air conditioners and large-screen televisions, underscore our commitment to developing intelligent, energy-efficient solutions tailored for consumers in the Middle East and Africa," he stated.

At CES 2026, Hisense will not only display its state-of-the-art products but will actively engage in discussions about its strategic vision for the future. The press conference, scheduled for January 5, 2026, at the South Convention Center in Las Vegas, will further elaborate on how the brand intends to push the boundaries of technological innovation.

Event Details:

• - Press Conference Date and Time: January 5, 2026 — 10:00 AM PST
• - Location: South Convention Center, South Seas Ballroom F, Las Vegas, NV
• - Hisense Booth: January 6–9, 2026, Booth #17704, Central Hall, Las Vegas Convention Center.

Founded in 1969, Hisense has established itself as a global leader in home appliances and consumer electronics, operating across over 160 countries. The brand is recognized for its high-quality multimedia products and intelligent IT solutions, consistently ranking among the top manufacturers worldwide in TV shipments. Notably, Hisense holds the title for dominating the 100-inch and over TV segment.

As the official sponsor of the FIFA World Cup 2026™, Hisense embraces global sports partnerships to engage with a diverse audience. With significant investment in research and development, as evidenced by its 31 R&D centers and extensive manufacturing facilities, the company is positioned to meet the dynamic needs of consumers while fostering innovation and sustainability.

Stay tuned for more updates and insights from Hisense by visiting hisenseme.com.