Discover the Beauty of Yomogi Skincare by SHIRO for a Sustainable Future

In a world where skincare often relies on synthetic ingredients, SHIRO is taking a bold step forward with their new Yomogi skincare line, which aims to blend natural healing with sustainability. Drawing from the deep wisdom of nature, SHIRO's latest products spotlight Yomogi, or mugwort, a plant renowned for its numerous benefits and rich history in traditional Japanese culture.

This new skincare range features four innovative products, all meticulously crafted to harness the essence of fresh Yomogi harvested from the lush landscapes of Aibetsu, Hokkaido, Japan. These products include a restorative "Face Mist," a deeply hydrating "Oil-In-Water," a purifying "Cleansing Oil," and a protective "Face Cream." Each item aims to lock in the invigorating essence of freshly harvested Yomogi, ensuring the nourishing scent and potent properties are preserved for optimal skin health.

What's remarkable about Yomogi is its robust growth and self-sufficiency. The plant flourishes naturally, thriving under sunlight and enriching the soil it grows in. In SHIRO's innovation, they have collaborated with local forestry expert Hiroto Fukuyama, who manages the forests of Aibetsu. In an effort to provide nourishment to young trees, Yomogi is meticulously harvested, preventing resource depletion while promoting forest sustainability.

Previously regarded as a mere weed, Yomogi has had little practical application until now. SHIRO is revitalizing this plant, transforming it from an overlooked entity into a precious resource that brings joy to many. This forward-thinking initiative aligns perfectly with Fukuyama's vision of preserving the beautiful integrity of forests for future generations. He believes in nurturing not just the trees, but the entire ecosystem that supports them and aims to maintain the forest's aesthetic value while ensuring its longevity.

SHIRO goes beyond simply repurposing unused materials; they are committed to creating a circular economy where products contribute positively to both the planet and its inhabitants. By sharing the same cheerful future vision with Fukuyama, SHIRO can effectively bring the Yomogi line to life, ensuring that every step of their process supports environmental wellbeing.

Yomogi is not merely a plant; it signifies the alignment of nature's bounty with the artisans behind skincare production. SHIRO pays close attention to every detail, from scent notes to ingredient efficacy, ensuring the allure of Yomogi reaches more people. The hope is that users feel a connection to the intricate journey nature takes in providing for them. Incorporating the Yomogi line into your skincare routine promises to enliven not just the skin but also the spirit, providing a refreshing experience.

Let's take a closer look at the diverse offerings of this innovative skincare line:

- Yomogi Face Mist (120mL - ¥4,620 including tax): Crafted from distilled Yomogi extract, the refreshing and calming mist hydrates the skin while imparting a soothing aroma. It can be used on the face and body, making it a versatile addition to your skincare rituals.
- Yomogi Oil-In-Water (120mL - ¥5,280 including tax): This luxurious two-layer formulation combines distilled Yomogi water and oil extracts, providing rich hydration and balancing the skin's vitality, making it perfect for transitional seasons.
- Yomogi Cleansing Oil (150mL - ¥6,050 including tax): Not only effective at removing makeup and impurities, but this cleansing oil also nourishes the skin while maintaining its hydration, thanks to Yomogi extracts.
- Yomogi Face Cream (50g - ¥7,150 including tax): A high-moisture cream that envelops the skin in a soothing Yomogi scent, providing a lasting barrier against dryness while promoting healing.

Every product in the Yomogi line reflects SHIRO's ethos of creating quality cosmetics that contribute to brighter days ahead for our planet. The launch of this line signifies SHIRO's commitment to a sustainable future, inviting customers into a skincare experience that fosters both personal beauty and environmental stewardship.

Launch Schedule:

- August 1, 2025: Start of the SHIRO Membership Program "FAST RESERVE" for early product reservations.
- August 5, 2025: Official launch on SHIRO's online store and select locations nationwide.

SHIRO invites everyone to partake in their philosophy—using products that not only enhance their beauty but also respect the earth's natural resources. Using Yomogi skincare, one is not just purchasing a product; one is investing in the future of our planet, feeling part of a collective effort contributing towards a brighter, healthier environment for generations to come.

About SHIRO

Established with the simple yet powerful idea of creating products for daily use, SHIRO has evolved into a cosmetic brand that embodies sustainable values. Known for sourcing environmentally friendly materials and adhering to ethical production standards, SHIRO's growth continues to be marked by its dedication to the environment, creating opportunities for farmers and manufacturing elements that contribute positively to wellness and beauty.