BOTANIST Factory Launch
2026-04-13 03:41:11

BOTANIST Factory and Habit Launches First Store in Hokuriku Region at Mitsui Outlet Park

BOTANIST Factory and Habit: A New Beauty Oasis in Hokuriku



On April 24, 2026, I-ne Co., Ltd., based in Osaka, Japan, will unveil its latest retail marvel, the dual brand store "BOTANIST Factory / and Habit," at Mitsui Outlet Park Hokuriku Oyabe. This opening marks a significant milestone as it is the first store for the popular botanical lifestyle brand in the Hokuriku region, catering to beauty enthusiasts with a diverse range of products, including BOTANIST, the night beauty care line YOLU, and the minimalist beauty appliance brand SALONIA.

Special Highlights of the Store


BOTANIST Factory / and Habit isn't just a shopping destination; it's an experience that emphasizes the essence of beauty through nature. Here are some of the key features that customers can look forward to:

  • - Self Salon Space: This unique area allows visitors to trial various hair care and skin care products, as well as beauty appliances. Customers can easily test out items and even tidy their hair while shopping, making it a seamless blend of convenience and pampering.

  • - Expert Advisors On-Site: The store will have beauty advisors to offer personalized consultations. Shoppers can inquire about issues related to hair care and body care, receiving tailored suggestions from a wide selection of shampoos, treatments, and body washes.

  • - Sustainable Practices: In line with its brand concept of "living in harmony with plants," BOTANIST is committed to creating sustainable products and engaging in tree-planting initiatives. The store itself showcases eco-friendly materials from the local area.
- Wood Usage: Wood chips sourced from thinned Noto cypress used in the region.
- Symbol Tree: A tree made from reclaimed Chano trees revitalized from fallow land has been installed as a point of interest.
- Instagram Giveaway: Those who follow the official BOTANIST SHOP Instagram (@botanist_tokyo) during the opening (April 24-25) can receive a free loss flower gift, available while supplies last.

Grand Opening Specials


To celebrate this exciting launch, BOTANIST is offering several exclusive deals:
1. BOTANIST Shampoo & Treatment Set: Enjoy a 40% discount on a four-item bundle from April 24 to May 10.
2. YOLU Shampoo & Treatment Set: Get a 50% discount on a limited run of 100 sets.
3. Promotional Gifts:
- Original Tote Bag: Available to the first 300 customers who spend over 4,400 yen (tax included) from April 24.
- Original Sticker: Given to the first 2,000 customers who make any purchase starting April 24, while supplies last.

Store Overview


  • - Name: BOTANIST Factory / and Habit Mitsui Outlet Park Hokuriku Store
  • - Location: 972-1 Nishinakano, Oyabe City, Toyama 932-8538
Mitsui Outlet Park Hokuriku, 1st Floor, 1413 Block
  • - Phone: 0766-54-0713
  • - Business Hours: 10:00 AM to 8:00 PM

With an array of beauty products offered at attractive prices, BOTANIST Factory / and Habit promises to be a go-to destination for beauty lovers in Hokuriku. Get ready to explore this innovative beauty shop and redefine your beauty routine!


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Topics Consumer Products & Retail)

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