Enhancing Direct Bookings: Sabre's SynXis Concierge.AI Revolutionizes Guest Engagement
In a significant development for the hospitality industry, Sabre Hospitality has unveiled an upgraded version of its SynXis Concierge.AI, aiming to enhance direct bookings and enrich guest engagement. This innovation integrates advanced artificial intelligence capabilities into the SynXis Booking Engine, thus providing hotels with the necessary tools to interact with guests in an efficient and personalized manner. The integration represents a major leap forward as it facilitates instant, intelligent responses across various channels that guests frequently use, including hotel websites, email communications, popular social media platforms, and voice interactions.
One of the most notable features of this enhanced system is the AI-powered Booking Agent chatbot, which is embedded directly within the SynXis Booking Engine. This proactive assistant is designed to handle real-time inquiries, provide tailored room suggestions, assist with booking issues, and respond to frequently asked questions. With support for over 50 languages, it delivers fast and personalized answers, significantly reducing the likelihood of booking abandonment and effectively capturing direct bookings that might have otherwise gone to online travel agencies (OTAs).
Another impressive aspect of the SynXis Concierge.AI capabilities is its email automation feature. By utilizing generative AI, this tool manages large volumes of travel-related email traffic. It extracts vital information from emails, such as travel dates and party sizes, and consequently generates customized offers for guests. This automation not only speeds up response times but also improves overall booking efficiency while relieving hotel staff of the burdensome workload associated with email management.
Additionally, the system introduces a feature called Social Connect, which empowers hotels to engage with guests on popular social media sites such as Facebook, Instagram, Messenger, and WhatsApp Business. By managing interactions through a unified inbox, hotels can maintain consistent communication with their customers, enhancing their brand voice while simultaneously acquiring insights into guest sentiment and emerging trends.
The Voice Connect feature integrates an AI phone agent into hotel telephone systems, offering 24/7 support for guest inquiries. This provides a seamless service experience, allowing guests to inquire about bookings or transfer calls without delay, thereby increasing operational efficiency and further enhancing the quality of customer interactions.
Scott Wison, the President of Sabre Hospitality, emphasized the commitment to continuous innovation in guest service. He noted that the initial launch of SynXis Concierge.AI last year has laid the groundwork for its expansion across various functions within Sabre's portfolio. The upcoming early adopter testing phase for the Chatbot's functionality in the SynXis Booking Engine signifies Sabre's dedication to fostering an ever-improving hospitality landscape.
Feedback from industry leading partners highlights the effectiveness of this new technology. Sean Seah, the Senior Vice President of Strategy, Technology and Innovation at Langham Hospitality Group, remarked on the solution's ability to address multilingual inquiries, enhancing their service levels while preserving the personal touch that their brand is known for.
Further enhancing the appeal of this technology, Amy Read, Vice President of Innovation at Sabre Hospitality, discussed the combination of automation and personalization that sets the SynXis Concierge.AI apart. The goal is to provide hoteliers with efficient tools that do not sacrifice the personalized experiences that customers have come to expect.
As the hospitality industry continues to evolve with technological advancements, Sabre's SynXis Concierge.AI is positioning hotels to not only meet but exceed guest expectations. By blending automated smart tools with a human approach, they are enabling hotels to enhance their operational capabilities while maintaining the personal interaction that guests desire. As we look ahead, the focus remains on innovating solutions that empower hotel brands to control their narrative, ensuring they enhance efficiency without compromising on service quality.
In conclusion, with SynXis Concierge.AI, Sabre Hospitality is not just improving the booking process; it's redefining how hotels engage with their guests in an increasingly digital world. The integration of AI into hotel operations opens a pathway for increased customer satisfaction and streamlined business processes, setting new standards for the future of hospitality.
One of the most notable features of this enhanced system is the AI-powered Booking Agent chatbot, which is embedded directly within the SynXis Booking Engine. This proactive assistant is designed to handle real-time inquiries, provide tailored room suggestions, assist with booking issues, and respond to frequently asked questions. With support for over 50 languages, it delivers fast and personalized answers, significantly reducing the likelihood of booking abandonment and effectively capturing direct bookings that might have otherwise gone to online travel agencies (OTAs).
Another impressive aspect of the SynXis Concierge.AI capabilities is its email automation feature. By utilizing generative AI, this tool manages large volumes of travel-related email traffic. It extracts vital information from emails, such as travel dates and party sizes, and consequently generates customized offers for guests. This automation not only speeds up response times but also improves overall booking efficiency while relieving hotel staff of the burdensome workload associated with email management.
Additionally, the system introduces a feature called Social Connect, which empowers hotels to engage with guests on popular social media sites such as Facebook, Instagram, Messenger, and WhatsApp Business. By managing interactions through a unified inbox, hotels can maintain consistent communication with their customers, enhancing their brand voice while simultaneously acquiring insights into guest sentiment and emerging trends.
The Voice Connect feature integrates an AI phone agent into hotel telephone systems, offering 24/7 support for guest inquiries. This provides a seamless service experience, allowing guests to inquire about bookings or transfer calls without delay, thereby increasing operational efficiency and further enhancing the quality of customer interactions.
Scott Wison, the President of Sabre Hospitality, emphasized the commitment to continuous innovation in guest service. He noted that the initial launch of SynXis Concierge.AI last year has laid the groundwork for its expansion across various functions within Sabre's portfolio. The upcoming early adopter testing phase for the Chatbot's functionality in the SynXis Booking Engine signifies Sabre's dedication to fostering an ever-improving hospitality landscape.
Feedback from industry leading partners highlights the effectiveness of this new technology. Sean Seah, the Senior Vice President of Strategy, Technology and Innovation at Langham Hospitality Group, remarked on the solution's ability to address multilingual inquiries, enhancing their service levels while preserving the personal touch that their brand is known for.
Further enhancing the appeal of this technology, Amy Read, Vice President of Innovation at Sabre Hospitality, discussed the combination of automation and personalization that sets the SynXis Concierge.AI apart. The goal is to provide hoteliers with efficient tools that do not sacrifice the personalized experiences that customers have come to expect.
As the hospitality industry continues to evolve with technological advancements, Sabre's SynXis Concierge.AI is positioning hotels to not only meet but exceed guest expectations. By blending automated smart tools with a human approach, they are enabling hotels to enhance their operational capabilities while maintaining the personal interaction that guests desire. As we look ahead, the focus remains on innovating solutions that empower hotel brands to control their narrative, ensuring they enhance efficiency without compromising on service quality.
In conclusion, with SynXis Concierge.AI, Sabre Hospitality is not just improving the booking process; it's redefining how hotels engage with their guests in an increasingly digital world. The integration of AI into hotel operations opens a pathway for increased customer satisfaction and streamlined business processes, setting new standards for the future of hospitality.
Topics Consumer Technology）
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