#Japan #Tokyo #ABC-MART #NUOVOGirl #Merupuchi

Bridging the Gap Between Style and Fun: ABC-MART and Merupuchi Team Up!

ABC-MART has teamed up with the popular YouTube show ‘Merupuchi’ to launch an exciting collaboration that sets the stage for a stylish summer! The NUOVOGirl sandals are presented in a delightful video that will be available from June 19, showcasing 25 talented middle and high school girls who make up the Merupuchi group. The collective effort embodies the concept of “Let’s Start Being Cute!” and promises to add flair to every young girl’s summer wardrobe.

The highlight of this collaboration is a special video where Merupuchi members model the sophisticated yet playful NUOVOGirl sandals. The video will offer a comprehensive look at summer fashion through a total ensemble presentation by group members, including some appearances by ABC-MART’s kid ambassadors. The anticipation is building, and fashion lovers won’t want to miss it—make sure to check out the special campaign page launched at 10 AM on June 19!

Go ahead and watch the promotional video here: Merupuchi Video to see these fabulous sandals in action!

NUOVOGirl Sandal Campaign Overview

In this campaign, new visuals featuring the upcoming 2025 spring/summer collections of girls' sandals are set to make waves. Stars of the Merupuchi program, Hiyori and Nana, will be rocking the stylish sandals in a series of creative summer outfits. These sandals stand out with their practical design coupled with a slightly elevated sole to meet the aspirations of young girls wanting to feel more grown-up without compromising comfort.

The lookbook will present five curated summer outfits recommended by the Merupuchi members, focusing on versatile styling options catered to youth fashion.

Behind-the-Scenes Fun!

Viewers will also enjoy appearances from senior Merupuchi members, Hinata and Hinano, showcasing their style expertise as they guide their younger counterparts, Nana and Hiyori, through makeup and hair transformations. The incorporation of trendy elements into every outfit will be discussed, making it a rich resource for young fashion enthusiasts seeking fresh ideas.

Not to be overlooked, ABC-MART's Kid Ambassadors, Airi and Hinata, will also showcase their coordinated summer styles that complement the sandal colors for an engaging viewing experience.

Product Information

• - Product Name: NUOVO GISELLE

Available Colors: SAIL, BLACK, BABYPINK
Sizes: 19-24 cm (in 1 cm increments)
Price: ¥4,950 (tax included)

• - Product Name: NUOVO LIZ

Available Colors: BLACK, PURPLE2, PALE BLUE
Sizes: 19-24 cm (in 1 cm increments)
Price: ¥4,950 (tax included)

• - For further styles: Explore NUOVO REI, SALLY, and NOAH, all priced at ¥4,950 with various trendy colors and perfect sizing for young feet.

Join the Exciting Kid Ambassador Auditions!

ABC-MART is also on the lookout for budding Kid Ambassadors who wish to represent the brand. The auditions are currently open until July 31, 2025. Interested participants can follow ABC-MART’s official Instagram accounts and share photos of themselves wearing ABC-MART shoes for a chance to be selected.

Winners will receive a year’s supply of kids’ shoes (specific to PR products) and potentially take part in modeling photoshoots for the brand.

For more details, check out the special audition page: Kid Ambassador Audition

About ABC-MART

Founded in 1985 and headquartered in Azabudai, Tokyo, ABC-MART specializes in retailing shoes, apparel, and accessories while also engaging in product planning and manufacturing. With a commitment to quality and contemporary design, ABC-MART continues to be a leader in the kids’ fashion marketplace.

For inquiries, please reach out at 0120-936-610, available Monday to Thursday from 10 AM to 5 PM.