Exploring Emoji Use in Online Communication: Findings from OSIRO's Survey

Introduction

In today's world, online communication has become the norm, especially with platforms like OSIRO providing vibrant community spaces. In celebration of World Emoji Day on July 17, OSIRO conducted a survey to delve into the emoji usage patterns among users who actively engage in text communication. The results highlight that positive emotions, such as gratitude, admiration, and empathy, are effectively conveyed through emojis, which play a crucial role in fostering relationships in the digital landscape.

The Importance of Emojis in Emotional Expression

With remote work and social networking becoming part of our daily routines, conveying emotions through text can be challenging. Subtle cues such as facial expressions and tone are often lost in digital communication. Statements like "I understand" or "I see" can sometimes be misinterpreted as cold or even angry, depending on the context. Emojis have emerged as an essential tool to bridge this communication gap, facilitating a smoother expression of thoughts and feelings.

Survey Insights on Emoji Usage

Understanding the role of emojis in strengthening online relationships, OSIRO surveyed users who regularly utilize the platform's communication tools. The findings reveal intriguing patterns in emoji usage, particularly among users familiar with digital interactions.

Who Are the Users?

The survey focused on active OSIRO users who engage with community content, such as blog posts and discussions. By analyzing their emoji preferences, the research aims to provide insights into building connections in an online setting. The analysis specifically highlighted emoji usage among users aged 20 and above, categorized by gender.

Key Findings

The research uncovered that the most frequently used emoji varies by gender. Female users predominantly favor the "💖 (sparkling heart)" emoji, accounting for about 30% of their emoji reactions. Conversely, male users lean towards the "👍 (thumbs up)" emoji. This distinction suggests that while women express emotions more romantically or affectionately, men tend to favor straightforward approval gestures.

Further examination of popular emojis showed a preference for bright, exciting icons that evoke positive feelings from both senders and receivers.

Interestingly, the 2021 data published by the Unicode Consortium indicated that common emojis included the laughing face 😂 and the red heart ❤️. However, OSIRO users exhibited a notable inclination toward emojis like the sparkling heart and applause, signifying respect and admiration, which typically rank lower in broader usage contexts. This suggests that users on OSIRO, where shared interests foster deeper connections, naturally inclined towards emojis that reflect mutual appreciation and respect.

Analysis Overview

- Period of Study: Last year (June 11, 2024 - June 11, 2025)
- Target Audience: Users over 20 who reacted to blog content
- Total Reactions Analyzed: 863,468
- Research Organization: Conducted internally by OSIRO

Future Outlook

As part of its commitment to enhance online communication quality, OSIRO has introduced features such as “Reaction Art” and “Emoji Art,” focusing on emoji-based reactions. The aim is to ensure conversations on OSIRO remain engaging and enjoyable for users. The company is dedicated to continuously developing functionalities that express positive emotions, creating ample opportunities for users to strengthen their relationships.

Furthermore, OSIRO emphasizes improving system usability, enjoyment, and security, working diligently to create a trustworthy product that fosters meaningful connections.

About OSIRO Inc.

OSIRO Inc. is driven by the mission to transform Japan into a cultural and artistic powerhouse. The company provides the OSIRO community platform, emphasizing world-class expression, subscription services, and automated community management via AI. OSIRO continues to evolve as a comprehensive system designed to sustain active communities and enhance user engagement.