Haier Partners with AO 1 Point Slam to Bring Amateur Tennis to Grand Slam Stage
In a groundbreaking move to enhance the amateur tennis landscape, Haier, a global leader in home appliances, has confirmed its partnership with AO 1 Point Slam, a pioneering initiative linked to the prestigious Australian Open. This collaboration promises to bridge local tennis communities with one of the world’s most esteemed tennis venues, allowing players of every age and skill level to participate in local qualifying events and earn the chance to step onto the iconic Rod Laver Arena during the Opening Week of the Australian Open.
The partnership aims to foster greater participation in tennis by inviting clubs, associations, schools, and coaches across the nation to organize qualifying tournaments. Each participant in the main draw of the AO's Opening Week will represent their local community, with the winning club receiving a grant to promote tennis development, thus nurturing amateur sports in their region.
Wang Meiyan, Vice President and Brand Development Director at Haier Group stated, "Our long-standing partnership with the Australian Open has allowed us to forge strong ties with tennis enthusiasts and local communities around the globe. By expanding our collaboration to include AO 1 Point Slam, we are creating new opportunities for engagement with an even broader audience of players and fans, bringing the Australian Open atmosphere closer to tennis communities worldwide."
Cedric Cornelis, Chief Commercial Officer of Tennis Australia, echoed Wang’s sentiment: "We are excited to expand our partnership with Haier and extend it to AO 1 Point Slam. Haier’s commitment to innovation and quality aligns perfectly with our sport's values. This collaboration not only elevates one of our newest tennis projects but also supports amateur tennis communities across the country."
This partnership is a significant step for Haier, which has over two decades of expertise in sports marketing, beginning with their initial collaboration with the Melbourne Tigers in 2004. They have notably forged alliances with leading football clubs like Paris Saint-Germain and Liverpool FC, as well as with major international sporting events, including the Australian Open and Roland-Garros.
Through these collaborations, Haier engages with diverse audiences worldwide, deepening their understanding of local culture and consumer lifestyles. These insights inform Haier's approach to product development and solutions tailored to the evolving needs of households in various markets.
Leveraging its global network of research centers and localized innovation capabilities, Haier crafts smart home solutions that cater to the specific lifestyles and household conditions of users. From energy-efficient washing machines designed with European households in mind to high-capacity appliances suited for the North American market, Haier continuously adapts its innovations to meet the diverse demands of consumers.
For 17 consecutive years, Haier has maintained its position as the world’s leading home appliance brand in terms of retail sales. The company is also a top player in smart home technologies, solidifying its market presence through consumer-oriented innovations and active engagement with local communities. By uniting sports, communities, and technology, Haier aspires to create long-term value for consumers globally.
For more details about organizing local tournaments and how to get involved, visit tennis.com.au/one-point-slam.
About Haier Group
Founded in 1984, Haier Group is the world's leading provider of solutions aimed at improving quality of life and enabling digital transformation. With a vision of "More Creation, More Possibilities", Haier has established ten research and development centers, thirty-five industrial parks, and one hundred seventy-three manufacturing sites globally, reporting a revenue of $59.8 billion in 2025. Haier has been recognized as the sole IoT Ecosystem Brand in the world for eight consecutive years and has consistently ranked within the top 100 most valuable global brands according to Kantar BrandZ. Additionally, Euromonitor International has recognized Haier for 17 years as the top brand in the global home appliance market.
The partnership aims to foster greater participation in tennis by inviting clubs, associations, schools, and coaches across the nation to organize qualifying tournaments. Each participant in the main draw of the AO's Opening Week will represent their local community, with the winning club receiving a grant to promote tennis development, thus nurturing amateur sports in their region.
Wang Meiyan, Vice President and Brand Development Director at Haier Group stated, "Our long-standing partnership with the Australian Open has allowed us to forge strong ties with tennis enthusiasts and local communities around the globe. By expanding our collaboration to include AO 1 Point Slam, we are creating new opportunities for engagement with an even broader audience of players and fans, bringing the Australian Open atmosphere closer to tennis communities worldwide."
Cedric Cornelis, Chief Commercial Officer of Tennis Australia, echoed Wang’s sentiment: "We are excited to expand our partnership with Haier and extend it to AO 1 Point Slam. Haier’s commitment to innovation and quality aligns perfectly with our sport's values. This collaboration not only elevates one of our newest tennis projects but also supports amateur tennis communities across the country."
This partnership is a significant step for Haier, which has over two decades of expertise in sports marketing, beginning with their initial collaboration with the Melbourne Tigers in 2004. They have notably forged alliances with leading football clubs like Paris Saint-Germain and Liverpool FC, as well as with major international sporting events, including the Australian Open and Roland-Garros.
Through these collaborations, Haier engages with diverse audiences worldwide, deepening their understanding of local culture and consumer lifestyles. These insights inform Haier's approach to product development and solutions tailored to the evolving needs of households in various markets.
Leveraging its global network of research centers and localized innovation capabilities, Haier crafts smart home solutions that cater to the specific lifestyles and household conditions of users. From energy-efficient washing machines designed with European households in mind to high-capacity appliances suited for the North American market, Haier continuously adapts its innovations to meet the diverse demands of consumers.
For 17 consecutive years, Haier has maintained its position as the world’s leading home appliance brand in terms of retail sales. The company is also a top player in smart home technologies, solidifying its market presence through consumer-oriented innovations and active engagement with local communities. By uniting sports, communities, and technology, Haier aspires to create long-term value for consumers globally.
For more details about organizing local tournaments and how to get involved, visit tennis.com.au/one-point-slam.
About Haier Group
Founded in 1984, Haier Group is the world's leading provider of solutions aimed at improving quality of life and enabling digital transformation. With a vision of "More Creation, More Possibilities", Haier has established ten research and development centers, thirty-five industrial parks, and one hundred seventy-three manufacturing sites globally, reporting a revenue of $59.8 billion in 2025. Haier has been recognized as the sole IoT Ecosystem Brand in the world for eight consecutive years and has consistently ranked within the top 100 most valuable global brands according to Kantar BrandZ. Additionally, Euromonitor International has recognized Haier for 17 years as the top brand in the global home appliance market.
Topics Sports）
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