NOK Partners with Jubilo Iwata to Promote Loggerhead Turtle Conservation

NOK's Conservation Initiative for Loggerhead Turtles

On May 11, 2023, a significant initiative took place at Yamaha Stadium during a Meiji Yasuda J2 League match between Jubilo Iwata and Fujieda MYFC. NOK Corporation, based in Tokyo and led by CEO Masao Tsuru, joined forces with Jubilo Iwata from Iwata City and Omaezaki City in Shizuoka Prefecture to launch an awareness campaign focused on the conservation of loggerhead turtles. This initiative aims to educate the public about these endangered creatures and encourage support for their protection.

The campaign featured various informative booths set up at the stadium, showcasing the ecology and conservation efforts surrounding loggerhead turtles. Among the attractions were coloring experiences featuring turtle illustrations, as well as opportunities for attendees to contribute through donations. The objective was clear: to raise awareness and foster a deeper understanding of the necessity to protect this national natural monument.

The Importance of Loggerhead Turtle Conservation

Omaezaki City is recognized as a critical nesting area for loggerhead turtles, which are classified as an international endangered species. The municipality has long been at the forefront of conservation efforts geared toward safeguarding these turtles. By collaborating with locals like Jubilo Iwata, NOK is reinforcing its commitment to environmental protection while also aligning with the community's dedication to these vital conservation activities.

NOK has a strong presence in the Shizuoka region and operates the Shizuoka facility, employing a proactive approach to environmental conservation as part of its corporate social responsibility. This engagement not only supports the local ecosystem but also enhances NOK's connection with the community.

About NOK Corporation

NOK Group is dedicated to “Essential Core Manufacturing,” emphasizing the creation of products crucial for a safe and comfortable society. With a vast network spanning 15 countries and regions, the group comprises 93 companies and employs around 38,000 people worldwide. Its product development is rooted in extensive foundational research, leading to mass and stable production of high-quality goods across various sectors. The company plays a vital role in industries ranging from mobility, including automotive, to electronics, healthcare devices, industrial robots, and even satellites.

The Shizuoka Facility

The Shizuoka facility is a key player in Japan's manufacturing landscape, renowned for producing dust covers, boots, and rubber products that hold top market shares domestically. The facility operates out of three locations in Makinohara and Kikugawa, focusing on innovative techniques that bond rubber with metal—crucial for mobility-related manufacturing. These efforts showcase NOK's commitment to quality production and its role in supporting various industries vital to modern society.

Through initiatives like this, NOK, in partnership with Jubilo Iwata and local government, is not just enhancing its corporate image but is actively contributing to the conservation of the loggerhead turtle population, ensuring that future generations can appreciate their place in our ecosystem.

For more information about the loggerhead turtle protection efforts in Omaezaki City, visit: Omaezaki City Loggerhead Turtle Protection