Promoting Social Contribution: A Portuguese Project Bringing Grandmothers to Japan
A Avó Veio Trabalhar: A Journey of Empowerment
In April 2025, the project “A Avó Veio Trabalhar” (Grandmothers Came to Work) will make its way to Japan, sponsored by Shukuba JAPAN, a hospitality and tour operation company based in the Shinagawa area. The initiative, backed by the Portuguese Embassy in Japan and the Portuguese National Tourism Board, aims to provide opportunities for elderly women in Portugal to participate actively in society while sharing their rich embroidery traditions. This initiative is not just a cultural exchange; it is a powerful statement on the potential of elderly individuals to contribute to society in meaningful ways.
The essence of the project revolves around combining the embroidery skills held by grandmothers, known as
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