#USA #Salvation Army #Jersey City #Buddy Valastro #Cake Boss

Buddy Valastro Launches Limited-Edition 'Give With Joy' Cake

This holiday season, renowned chef and cake designer Buddy Valastro, known for his role in the hit series "Cake Boss" and as the proprietor of Carlo's Bakery, is teaming up with The Salvation Army. Their collaborative venture features a limited-edition red velvet cake named "Give With Joy". The launch of this cake, aimed at spreading joy and raising awareness about the needs of vulnerable families, was announced on November 20, 2025.

Valastro's choice of a red velvet cake symbolizes not only the Christmas spirit but also the warmth, love, and generosity that define The Salvation Army's mission to help those in need. He described the color red as reflective of compassion, a key component of the organization's outreach. According to Valastro, the red velvet cake holds a special place in his heart. He recalls fond memories of baking these cakes for a local shelter during the holidays, witnessing firsthand how a simple treat could bring happiness to others. "For me, it’s more than just a cake; it’s a symbol of what the holidays are truly about—sharing what you have and spreading a little sweetness to those who need it most," said Valastro.

The Salvation Army's Red Kettle campaign, which is the longest-running fundraising effort of its kind, relies on public donations to support essential programs throughout the year. Funds raised from the campaign help deliver shelter, youth programs, substance abuse rehabilitation, summer camps, disaster relief assistance, and much more to those in need. Last year, due to the generosity of donors, The Salvation Army was able to serve 28 million people in over 7,400 operational centers across the United States.

Commissioner Merle Heatwole, National Commander of The Salvation Army, highlighted the partnership with Valastro, stating, "Buddy shares our heart for giving back to the community. This collaboration transcends a simple bakery item; it’s about spreading joy and hope to those who need it the most during this Christmas season. Thanks to public generosity and devoted partners like Buddy, we can continue to provide comfort and support to individuals and families needing joy this holiday season."

The vintage charm of the red velvet cake represents the essence of the holiday season and the shared commitment to sharing hope and goodwill with others.

The "Give With Joy" cake is available for a limited time. Customers can purchase it online with national shipping, or visit Carlo's Bakery locations in Hoboken, Times Square, and Port Authority to enjoy it freshly made.

To learn more about how you can support your neighbors in need this holiday season, visit SalvationArmyUSA.org.

About The Salvation Army

The Salvation Army provides assistance to nearly 28 million individuals in the U.S. each year, addressing poverty, addiction, and economic hardships while preaching the gospel of Jesus Christ. Operating in nearly every local zip code, their programs include food distribution, shelter services, homelessness prevention assistance, emergency disaster help, rehabilitation, and youth development programs. For additional information, visit SalvationArmyUSA.org.