#USA #Framingham #HomeGoods #Jennifer Hudson #FTO

HomeGoods Launches 'Finding Time Off' Movement

In an innovative move that resonates with many of us feeling the grind of daily routines, HomeGoods, a prominent off-price home décor retailer, has today launched its latest initiative, Finding Time Off (FTO). This movement seeks to inspire individuals to take much-needed breaks from their monotonous schedules and rediscover the joys interspersed throughout their everyday lives.

The launch coincides with a recent study commissioned by HomeGoods, which reveals that a staggering 85% of Americans yearn to carve out time for activities that truly ignite their happiness. In the same study, it was found that only a mere 26% of individuals professed to be satisfied with their current routines, highlighting a significant desire for change.

The Power of Meaningful Breaks

HomeGoods’ findings suggest that even minor adjustments, such as dedicating just 15-30 minutes a day to a new hobby or activity, can lead to remarkable improvements in productivity (50% increase), energy levels (48%), and a boost in overall optimism (46%). With these compelling statistics, the launch of FTO is perfectly timed, begging the question: How do we break free from our routines?

To champion this movement, HomeGoods has enlisted the help of Jennifer Hudson, a celebrated actress, singer, and producer, known for her vibrant personality and inspirational presence. Hudson embodies the spirit of FTO as she encourages others to embrace joy and spontaneity. "I’m thrilled to partner with HomeGoods to promote the FTO movement. Whether it's a quick trip to explore the aisles for hidden treasures or sipping coffee from a new mug, it’s about embracing those little moments that spark joy and reconnect you with yourself," she shares.

Exciting Giveaways and Change in Perspectives

To actively engage with customers, HomeGoods is rolling out a series of exciting giveaways on its Instagram channel (@homegoods) from May 8 to 16. This includes:

• - Dream Weekend Getaway: A fabulous retreat for the winner and a guest to recharge and pursue personal passions, alongside a HomeGoods gift card.
• - Personalized Room Makeover: A stunning transformation of one space in their home, professionally styled by a HomeGoods design expert.
• - Private Shopping Spree: An exclusive shopping experience before the store opens, complete with a $1,000 HomeGoods gift card.

Additionally, each social media post will also enter five lucky winners into a draw for a $500 HomeGoods gift card, perfect for indulging in new cozy linens, aromatic candles, or stunning décor pieces.

In a bid to surprise and uplift shoppers, HomeGoods brand ambassadors will be hitting the streets in select cities, handing out 'FTO permission slips,' which serve as delightful reminders to embrace life’s inherent joys, whether by exploring their stores or stepping back to enjoy life’s little pleasures. Activation events are planned in:

• - New York City, NY on May 13
• - Boston, MA on May 14
• - Miami, FL on May 15

Celebrating Little Joys

Samantha Kussmann, the Marketing Manager at HomeGoods, shares the core philosophy behind this initiative: “At HomeGoods, we believe that joy often resides in life’s little moments – like discovering the perfect candle or reshaping a cozy corner just the way you like it. ‘Finding Time Off’ was created to invite everyone to step back from their hectic lives and reconnect with what brings them happiness.”

To explore more about finding joy at HomeGoods, and to discover a store near you with inspiring finds at incredible prices, visit homegoods.com. It's time to find your joy – after all, it could be waiting for you right around the corner or even on an unexpected shelf at HomeGoods!