#Japan #Tokyo #fashion collection #LILY BROWN #Sakura Saiga

LILY BROWN 2025 Autumn Collection

LILY BROWN, a renowned women's brand under MASH Style Lab, is set to unveil its highly anticipated 2025 Autumn Collection on July 16, 2025, at 12:00 PM. Ahead of the pre-order, a visual reveal featuring up-and-coming model Sakura Saiga will be available on the official LILY BROWN online site and the USAGI ONLINE department store starting July 9, 2025, at 12:00 PM.

The theme for this upcoming collection is "The New Lady Code," which reinterprets classic styles with a modern twist. By blending elegance with playfulness and surprising elements, this collection offers a fresh take on traditional style codes, promising a perfect blend of sophistication and fun for today’s woman.

Upcoming Collection Highlights

The lineup reveals a variety of standout pieces:

• - Dresses starting from ¥14,960 to ¥21,780
• - Chic Jackets ranging from ¥14,960 to ¥28,930
• - Elegant Skirts priced as low as ¥9,900
• - Stylish Boots available from ¥20,900
• - Various Accessories to complete your look, such as earrings, bags, and hats

To entice early shoppers, LILY BROWN will be running a 10% MA point back campaign on pre-order items from July 16 to July 18. Customers can look forward to shopping their favorite pieces while also earning rewards.

About Sakura Saiga

Sakura Saiga, born on March 31, 2005, in Tokyo, began her modeling career at a very young age and is set to celebrate 20 years in the industry by 2025. After being a featured model in the teen magazine Seventeen, she is now the exclusive model for ViVi, capturing attention for her fresh and ethereal presence across various advertising and fashion sectors.

LILY BROWN Brand Overview

With a strong concept of 'Vintage Feature Dress,' LILY BROWN specializes in integrating delicate craftsmanship and unique designs inspired by vintage items into modern fashion. The collection is a nod to fashion history, characterized by bold colors and captivating details that combine freedom of expression with an air of sophistication.

For more information, visit their official website or check their social media profiles on Instagram, Twitter, and Facebook.

Key Dates

• - Visual Reveal Date: July 9, 2025 at 12:00 PM
• - Pre-order Start Date: July 16, 2025 at 12:00 PM

Get ready to explore the new season's fashion trends with LILY BROWN's stunning 2025 Autumn Collection!