#USA #Atlanta #AI Payments #Splitit #Agentic Commerce

Splitit Unveils a Game-Changing Partner Program for AI Payments

In a progressive move towards redefining digital commerce, Splitit, a leader in embedded card-linked payment solutions, announced the launch of its invite-only Partner Program on October 9, 2025. This innovative initiative aims to integrate seamless pay-later capabilities into Agentic AI systems, marking a significant leap in how consumers and businesses engage with commerce in the digital landscape.

The Vision Behind Agentic AI

The concept of Agentic AI represents the next frontier in commerce, where autonomous shopping agents—powered by artificial intelligence—can efficiently search for products, recommend options, and execute purchases on behalf of users. As shopping increasingly migrates toward AI-driven platforms, Splitit's Partner Program caters not only to consumer needs but also to the changing dynamics of purchasing behaviors.

Ran Landau, CTO of Splitit, emphasized that the intention behind this initiative is to embed installment payments into the very fabric of Agentic AI from the outset. “Splitit's mission is to ensure that seamless, transparent installments are built into this new paradigm from day one, not bolted on later,” he remarked.

Splitting payments into manageable installments provides consumers with greater flexibility, which is essential in today’s fast-evolving retail environment. With 53% of consumers expressing intent to utilize AI tools for product research and 40% for product recommendations during the upcoming holiday season according to Adobe data, Splitit aims to ensure that payment options keep pace with these new shopping behaviors.

How the Program Works

The Splitit Agentic Commerce Partner Program allows registered AI agents to integrate real-time installment options directly into existing merchant checkout interfaces. This is achieved through current payment infrastructures such as banks, payment service providers (PSPs), or partner lenders, ensuring a seamless user experience without unnecessary redirections or the need for additional credit checks. Here’s how it functions:
1. Native AI Payments: AI agents automatically offer installment payment options during checkout, simplifying the payment process for shoppers.
2. Utilization of Existing Cards: Consumers can use their existing debit and credit cards to facilitate payments, while Splitit manages payment plans covertly in the background. This way, merchants receive full payment upfront, sustaining their financial security and maximizing conversion rates.
3. Openness in Standards: Splitit’s innovative solution is built on evolving industry standards, aligning with frameworks such as Google's AP2 and OpenAI's Agentic Commerce Protocol. This openness ensures that the solution remains adaptable and interoperable across various platforms.

With the launch of the pilot program planned for Q4 2025, Splitit looks to collaborate with various stakeholders, including merchants, networks, and payment providers, to establish beneficial use cases that innovate the shopping experience further. Those interested in joining the initiative can apply by contacting Splitit directly.

The Impact of Agentic Commerce on Payments

As the boundaries between discovering products, making purchasing decisions, and executing payments blur, Agentic Commerce is not only reshaping consumer behavior but also creating a new ecosystem for merchants. Embedding installments directly within this framework allows Splitit to transform payments from a mere afterthought into a core capability intrinsic to the shopping process. This ensures that brands can retain control while fostering trust among their nurturing consumer bases.

Splitit has established itself as a pivotal player in the global installment payments landscape. By allowing consumers to benefit from their existing credit lines, they simplify the payment process and enhance transparency, making it easier for both consumers and brands to engage positively.

Learn more about Splitit and their innovative payment solutions at Splitit.com.