Mazda's 'Coaches Who Move Us' Initiative Celebrates Community Coaches in Youth Sports

Mazda's New Initiative: 'Coaches Who Move Us'

Mazda has embarked on a significant national campaign known as "Coaches Who Move Us," designed to celebrate the many dedicated coaches working tirelessly to keep the joy of youth sports alive. This initiative, launched in collaboration with TeamSnap, the leading management platform for youth sports, aims to recognize those selfless community mentors who are instrumental in creating positive experiences for young athletes and their families.

The Importance of Coaches

Tom Donnelly, the CEO of Mazda North America, remarked on the profound impact that coaches have on children's lives, stating, "Many of us remember that one coach who changed our lives. At Mazda, we believe great coaches make an impact not through winning, but through genuine care for their athletes, building life-long confidence and character that carries far beyond the game." With this initiative, Mazda aims to honor those coaches who foster a love for sports in children, enabling them to grow, build confidence, and most importantly, have fun.

A report from ProjectPlay indicates that over 27.3 million youth athletes aged between 6 and 18 participate in organized sports in the U.S. However, as the level of competition increases, many children are losing the innate joy that defines their sporting experiences. A survey from the Aspen Institute revealed alarming statistics, showing that kids often quit organized sports by the age of 13—not due to a lack of love for the game, but because of the increasing pressures that strip the fun away. This puts a significant spotlight on the role that coaches play in keeping youth engaged in sports and ensuring that sports remain a joyful experience.

Recognizing Exceptional Coaches

To kick off this community engagement program, Mazda is honoring five outstanding youth sports coaches from across the nation through a special partnership with Good Morning America. These exceptional individuals will each receive a brand-new Mazda CX-90, recognizing their extraordinary contributions to local communities.

In addition to recognizing these coaches, Mazda’s initiative encourages families involved in youth sports to participate. From now until October 18, families can nominate a coach who goes above and beyond their duties for a chance to win another Mazda CX-90. This initiative highlights the many contributions of coaches who often work tirelessly behind the scenes to make sports a rewarding experience for young athletes.

Supporting Coaches and Teams

Furthermore, youth sports coaches who are interested in purchasing a new Mazda vehicle can benefit from a $250 vehicle incentive, complemented by an additional $250 donation from Mazda to help fund essential team needs and everyday coaching costs. This approach reinforces Mazda’s commitment to supporting the youth sports community and ensuring that coaches have the resources they need to continue their crucial work.

For more details on how to get involved with the "Coaches Who Move Us" initiative and Mazda's broader commitment to youth sports, individuals can visit the official Mazda USA website.

Mazda North American Operations, with its headquarters in Irvine, California, has a storied background rooted in sophisticated craftsmanship and innovation. The brand focuses on enriching lives with a people-centric approach, further enhancing the experiences of those it serves.

TeamSnap's Role

TeamSnap has played a pivotal role in bringing this initiative to life. As the #1 sports management platform, TeamSnap has been dedicated to improving technology for youth sports for over 15 years. The platform serves over 19,000 organizations and more than 30 million parents, players, and coaches, making it the largest online community in youth sports. TeamSnap's commitment resonates closely with Mazda, as both organizations share the vision of creating positive, transformative experiences for younger generations.

Through this groundbreaking initiative, Mazda and TeamSnap are taking significant steps towards nurturing the future of youth sports in America, celebrating not just the athletes but the coaches who make it all possible. With an emphasis on joy, community, and support, "Coaches Who Move Us" is set to make a lasting impact on youth sports across the nation.