#Japan #Tokyo #SSK Seminar #New Networks #Takahashi Toru

Seminar on Cyber-Physical Era Technology Marketing Strategies

On September 15, 2026, a significant seminar titled "Cyber-Physical Era Technology Marketing Strategies" will be conducted by Takahashi Toru, the CEO of New Networks Co., Ltd. This event promises to be a crucial learning opportunity for businesses aiming to navigate the complexities of modern market landscapes.

Overview

In an age where digital and physical worlds converge, the rules of competitive advantage are evolving. The seminar will address how core technologies alone can no longer promise success; instead, companies must build ecosystem business models that continuously create customer value. Through rich case studies, the seminar will shift focus from ‘technology-driven management’ to a model where technology is designed around ecosystem-based business strategies.

Event Details

• - Date and Time: September 15, 2026, from 10 AM to 12 PM
• - Location: SSK Seminar Room, Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato, Tokyo
• - Formats Available: On-site attendance and live streaming via Zoom Webinar, with a two-week archive access for on-demand viewing.

Key Messages

The fundamental shift taking place in the cyber-physical era emphasizes that simply having advanced technology or product capabilities does not guarantee a competitive edge. Instead, the ability to design business ecosystems that foster ongoing customer experience value is crucial. These systems must integrate core technologies, products, services, and value chains in a unified approach to fulfill this objective.

Agenda Highlights

Chapter 1: Why Technology Alone No Longer Wins

• - Impact of the cyber-physical era on industrial structures
• - Seven pitfalls of technology-led management
• - Transitioning from product competition to ecosystem competition
• - Market assessment of ‘relationships’ over ‘products’
• - Importance of technology marketing strategies in determining corporate value

Chapter 2: Ecosystem Business Models that Create Customer Experience Value

• - Creation of customer value requires collaboration
• - Mechanisms of value co-creation among customers, partners, and society
• - How ecosystem models define competitive advantage
• - The role of platform strategies in market dominance
• - Transitioning from product providers to designers of value-creating environments

Chapter 3: Reverse Engineering Products from Customer Experience Value

• - Conceptualizing customer experience value
• - Treating products and services as means to enhance customer value
• - Designing usage experiences rather than just focusing on functionality
• - Building ongoing relationships with customers to generate new value
• - Establishing mechanisms that allow customer experience value to evolve

Chapter 4: Core Technology as the Heart of the Ecosystem

• - Core technology must not exist in isolation to create a competitive advantage
• - How ecosystems determine the value of core technologies
• - Core technologies as central functions in generating customer experience value
• - The evolution of core technology through collaborative relationships with other companies
• - Building technology brands that emerge from within the ecosystem

Chapter 5: Value Chain Design and Profit Control

• - Designing value flows instead of merely focusing on products
• - How value chains are instrumental in delivering customer experience value
• - Incorporating data, maintenance, and services into value design
• - Transitioning from a supply chain to a value creation chain
• - Strategizing for overall ecosystem profitability

Chapter 6: Domain Strategies and Alliances Shaping the Future

• - Determining winning areas based on market structure, not just technology
• - Re-defining core competencies from a market perspective
• - The purpose of alliances in extending customer experience value
• - The significance of intellectual property, standardization, and branding in leading ecosystems
• - Establishing domain strategies for long-term competitive advantages

Chapter 7: Cyber-Physical Era Marketing Strategy Model

• - Strategy model centered around customer experience value
• - Methods for designing products and core technologies from ecosystem business models
• - Strategic approaches for various types of materials and services
• - Integrating technology, data, and AI into value creation models
• - A roadmap for implementing marketing strategies into management and research and development

Chapter 8: Transforming Organizations to Implement Marketing Strategies

• - Collaboration within teams of technology, sales, planning, and intellectual property
• - New skills needed for professionals in technology marketing
• - Utilizing generative AI as a tool for market analysis and hypothesis testing
• - Building a learning organization through incremental practices
• - Establishing technology marketing strategies as a core company culture

Q&A Session and Networking Opportunity

This insightful seminar is not just about learning but also offers opportunities for networking and exchanging business cards.

Contact Information

For any inquiries or further information, reach out to:
Shin Shakai System Research Institute
Address: 2-6-2 Nishi-Shimbashi, Minato, Tokyo
Email: [email protected]
Phone: 03-5532-8850
Fax: 03-5532-8851
Website: SSK

About Shin Shakai System Research Institute (SSK)

Established on December 6, 1996, SSK has organized around 500 corporate business seminars annually for over 28 years. The institute focuses on delivering high-level strategic information on management, marketing, and technology promptly to create new business opportunities. SSK remains dedicated to being a key strategic partner by continually providing cutting-edge information and services to our clients.