Spicy Noodles Day
2026-04-06 05:44:00

Celebrating Spicy Noodles Day: Nongshim and Fuji-Q Highland Launch SNS Campaign

Spicy Noodles Day Celebration and SNS Campaign



April 10 marks the exciting celebration of Spicy Noodles Day, a day dedicated to the beloved Shin Ramyeon, created by Nongshim Japan. This year, to commemorate this special occasion, Nongshim Japan has teamed up with Fuji-Q Highland to host a thrilling social media campaign. From April 6 to April 12, participants on platforms like X (formerly Twitter) and Instagram can enter for a chance to win some fantastic prizes, including pairs of one-day passes to Fuji-Q Highland and exclusive Shin Ramyeon product bundles.

What is Spicy Noodles Day?


Created to highlight the unique heat of Shin Ramyeon, Spicy Noodles Day takes its name from the date itself: April (read as 'Four') and Ten (read as 'Ten'), which together form the word 'hot.' Since its launch in 1986, Shin Ramyeon has captured the hearts and taste buds of fans across the globe with its spicy flavors and versatile range of recipes that have become social media sensations.

The essence of this celebration revolves around Nongshim's global slogan: "Spicy Happiness In Noodles." This motto encapsulates the joy brought forth by the spiciness of Shin Ramyeon, sharing that happiness with every bowl of noodles. With this wonderful message, the brand aims to spice up the everyday lives of people worldwide, transcending borders and cultures.

Exciting Prizes Await


As part of the SNS campaign for Spicy Noodles Day, participants can follow Nongshim Japan's official accounts on X and Instagram and engage with campaign posts for a chance to win:
  • - Pairs of one-day passes to Fuji-Q Highland (10 pairs for a total of 20 winners, with 5 pairs awarded through each social platform).
  • - Shin Ramyeon product bundles as a secondary prize for 20 participants who are not selected for the main prize.

Campaign Details:


  • - Entry Period: April 6 (Mon) 12:00 – April 12 (Sun) 23:59
  • - Totally 40 winners will be drawn to receive the exciting prizes.

For more engaging details on how to enter the contest,
1. Follow both Nongshim Japan (@nongshimjapan) and Fuji-Q Highland (@fujikyunow) on X.
2. Repost the campaign post on X.
- Nongshim Japan X: Nongshim Japan
- Fuji-Q Highland X: Fuji-Q Highland
3. Like the campaign post on Instagram after following the official account.
- Nongshim Japan Instagram: Nongshim Japan

Please note that only accounts set to public during the entry period will be considered valid for the draw. Check the terms and conditions available on the respective platforms for further specifics.

Special Events To Amplify Spicy Noodles Day


Along with the SNS campaign, various exciting events will be taking place across Sapporo and Shin-Okubo to celebrate Spicy Noodles Day.

In Sapporo: WINK SEOUL Event


From April 10 to April 12, Sapporo PARCO will host the unique WINK SEOUL event in collaboration with Shin Ramyeon. Guests can enjoy delicious prizes like a free Shin Ramyeon with a purchase invoice of 1,500 yen and participate in a lottery for great giveaways as they follow the official social media channels.
  • - Location: Sapporo PARCO 1F, Entrance area
  • - More Info: WINK SEOUL

In Shin-Okubo: Korean Plaza


Also, Korean Plaza, the premier Korean supermarket, will hold special events celebrating Shin Ramyeon's 40th anniversary. Visitors can receive a complimentary Shin Ramyeon with every purchase and can even enter for a chance to win exclusive merchandise in a special SNS campaign.
  • - Event Duration: April 9 - April 26
  • - Location: Shin Okubo, Tokyo
  • - Follow for Updates: Check the Korean Plaza's official Instagram accounts for the campaign details! (@kankokuhiroba, @kankokuhiroba_plus)

A Taste of Long-lasting Tradition


Shin Ramyeon from Nongshim, a leading producer in the Korean instant noodle market, has been a hit since its inception in 1986, defining itself by bringing a unique level of spice to instant noodles. Currently, they lead the market with a share of 56% for over 30 years. Their slogan, “Spicy Happiness In Noodles” reflects their commitment to creating an enjoyable experience for noodle lovers around the globe. It’s the perfect opportunity to enjoy not only delicious noodles but also to partake in a celebration of culture, flavor, and community.

Final Thoughts


Be sure to join in the festivities and online fun! Celebrate Spicy Noodles Day with us and explore the unforgettable flavors of Shin Ramyeon. Visit the official website for more details about the range of products offered: Shin Ramyeon Lineup.


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Topics Consumer Products & Retail)

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