#Japan #Tokyo #Waseda University #Maratan #SHOCKERS

A Unique Collaboration

Itadaki Maratan, known for its authentic Japanese-style mala soup, has teamed up with Waseda University’s male cheerleading group, SHOCKERS, to create an exciting new menu item. This collaboration aims to bring together the vibrancy of university culture and the deliciousness of local cuisine, specifically serving a limited edition dish, 'SHOCKERS Maratan', available exclusively at their Shinjuku location.

What is 'SHOCKERS Maratan'?

The 'SHOCKERS Maratan' offers a unique experience where customers can select their favorite ingredients while enjoying the dish that represents the colors of the SHOCKERS team. The broth features a deep, rich black that symbolizes the team's color, complemented by toppings of red and yellow bell peppers that mimic the team’s uniform stripes. Additionally, the dish is garnished with a special original flag inspired by SHOCKERS' uniforms.

A Culinary Innovation

At the heart of this special offering is a unique W-soup combining over 30 kinds of herbal spices and dashi made from Japanese chicken and smoked flying fish sourced from Kagoshima. This results in an unmatched flavor profile that lends itself as a signature dish of the Heisei era. The collaboration not only highlights the culinary delights unique to Shinjuku but also showcases the dynamic spirit of Waseda University’s cheerleading team.

About SHOCKERS

SHOCKERS was established with the goal of energizing Japan and bringing smiles to the world. They are Japan’s first all-male cheerleading team, performing at over 20 events annually, including major league baseball games and university festivals. In 2025, they will be featured on a special segment on Nippon TV's 'news every.' SHOCKERS embraces newcomers enthusiastically, welcoming students who are trying out a new sport for the first time.

Get Your SHOCKERS Maratan

To enjoy the 'SHOCKERS Maratan', simply visit Itadaki Maratan's Shinjuku location and order at the counter. This special dish can be added to any regular menu item for an additional charge of 200 yen.

At-Home Experience

For those unable to visit the Shinjuku store, Itadaki Maratan offers an online service named ‘Ouchi de Maratan’ which allows fans to enjoy the authentic taste of the original restaurant at home. The service includes a 15% discount coupon for purchases made on their official site. This way, everyone can savor the delicious flavor of 'SHOCKERS Maratan' from the comfort of their own homes.

Sustainability and Well-being

Itadaki Maratan is focused on creating a circular food culture that promotes sustainability and well-being. Their philosophy, rooted in the belief that eating should heal both the planet and the community, is evident in their practices, which include reducing food waste and using locally sourced ingredients. This enables them to deliver a meal that is not only delicious but also contributes positively to the environment.

Join the Excitement!

This unique fusion of Waseda University’s student spirit and Itadaki Maratan's culinary expertise presents an unmissable opportunity for food lovers and fans of the university alike. If you find yourself in Shinjuku, make sure to try the 'SHOCKERS Maratan' and support local initiatives that aim to transform dining experiences into joyful community events.

Contact Information:
For more details, please reach out to Hirofumi Nihei at Itadaki Maratan via email: [email protected].
Visit Ouchi de Maratan to order your at-home Maratan today!