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Srush Inc. Transitions to Second Growth Phase

Srush Inc., a prominent player in promoting data utilization among small and medium-sized enterprises in Japan, is entering what it calls its "second phase of growth". Following a remarkable 200% increase in growth over the past year, the company has introduced a new three-company structure and made notable enhancements to its corporate governance. In January 2026, they will also relocate their headquarters to the Gotanda JP Building in Tokyo.

2026 Business Strategy: From Tool Vendor to Problem-Solving Ecosystem

In the previous year, Srush made significant strides in addressing the challenges that Japanese medium and small enterprises face, particularly concerning the "2025 cliff"—a term that denotes the impending difficulties in workforce and data utilization. The company shifted its focus from merely providing tools, like SaaS and AI, to confronting more profound customer issues, such as workforce shortages and talent recruitment difficulties.

Recognizing that these challenges are critical for true data utilization, Srush is adopting a fundamentally revised organizational structure this year. The new strategy will integrate elements of "Tools (SaaS/AI)", "Education (Academy)", and "Talent", effectively creating a comprehensive ecosystem aimed at resolving the triple challenges of human resources, effective tool utilization, and cost optimization.

Supporting this new approach is the ambitious "Srush Vision 2030", an initiative focused on restoring Japan's international competitiveness by 2030. Complementing this vision are the newly established values, dubbed "Srush Pride", which delineate a unified action plan for all employees. By combining this strong corporate culture with the momentum gained from successfully onboarding over 100 companies with "Srush AI" in just six months, Srush aims to work alongside clients and partners to cultivate a "Data-Driven Japan".

Introducing the Three-Company Structure to Accelerate Problem Solving

To effectively execute the envisioned ecosystem, Srush has transitioned to a three-company structure this fiscal year, each specializing in a different area:

• - Data Analysis Support Company (SaaS/AI): This division provides an AI data analysis platform powered by "Srush AI", designed for ease of use by anyone.
• - Data Education Support Company (Academy): Focuses on training internal staff to leverage data effectively, offering a comprehensive curriculum.
• - Data Talent Support Company (Talent): Responsible for introducing and dispatching highly skilled data professionals who can act as immediate assets to any organization.

By ensuring collaboration among these specialized organizations, Srush hopes to offer a one-stop solution that comprehensively addresses the data utilization challenges faced by enterprises, from tool integration to education and immediate talent acquisition.

New Executive Appointments to Strengthen Governance

To bolster its newly defined strategies and governance, Srush has appointed key executives in its leadership team. The data analysis support company's CEO, Masayoshi Yamasaki, and the Chief Financial Officer, Yuichi Iwasaki, will spearhead this new era of development.

Profile of Masayoshi Yamasaki

Yamasaki has extensive experience in data warehousing and business intelligence for major telecommunications companies, including stints in Silicon Valley. As CEO of the Data Analysis Support Company, he plans to create value through the unified data cloud, "Srush AI", and strengthen the data-utilization infrastructure within Japan's medium and small enterprises.

Profile of Yuichi Iwasaki

Iwasaki has a background in management for various business corporations and has served as an executive director, leading companies through listings on the Tokyo Stock Exchange. His primary goal at Srush is to streamline back-office operations while nurturing a transparent and efficient working environment that supports the company’s vision.

New Headquarters to Inspire Innovation

With a workforce set to double, Srush will relocate and expand its headquarters within the Gotanda JP Building in January 2026. The new office will include well-being facilities such as a Finnish sauna, reflecting the company's belief that physical spaces foster culture and innovation. This move sets the stage for Srush to become the hub for Japan’s "data revolution", aiming to produce one million data guardians.

New Office Details

• - New Address: 2F Gotanda JP Building, 8-4-13 Nishigotanda, Shinagawa, Tokyo, 141-0031
• - Access: A 5-minute walk from JR Yamanote Line's Gotanda Station, or a 1-minute walk from the Tokyu Ikegami Line’s Osaki-Hirokoji Station.
• - Operational Start Date: January 5, 2026.

Reflections from CEO, Kaito Higuchi

As 2026 begins, Srush's CEO Kaito Higuchi reflects on the past year's achievements, including developing robust partnerships across various sectors and establishing a solid sales network to promote data utilization nationwide. He emphasizes the necessity of cultivating the end users of tools, stating that simply providing tools will not alter Japan's productivity landscape. Thus, Srush is committed to exiting its identity as a mere tool vendor, focusing on integrating tools, education, and talent to unlock the potential of Japan's medium and small enterprises.

Looking forward, he expresses his confidence in the newly appointed executives and the expanded office to realize the company's ambitious vision of a data-driven future.

Company Overview

Company: Srush Inc.
Location: 2F Gotanda JP Building, 8-4-13 Nishigotanda, Shinagawa, Tokyo.
CEO: Kaito Higuchi
Established: November 21, 2019
Business Focus: Providing an AI data analysis platform based on "Srush AI" along with developing and introducing talent for data analytics.
Corporate Site: Srush Official