Saint James Iced Tea Introduces Exciting New Half & Half Flavor for Summer Refreshment
As summer approaches, Saint James Iced Tea is making waves with the debut of its refreshing new flavor, Half & Half, which combines organic black tea and lemonade. This launch is perfectly timed to kick off the summer season and invites everyone to embrace the joy of sunny days with a delightful drink.
The new Half & Half flavor is part of the brand's broader campaign, "Summer As It Should Be", aimed at capturing the essence of summer through immersive experiences across the country. According to Brad Neumann, Co-Founder and Co-CEO, Half & Half is all about celebrating carefree moments while delivering a nostalgic taste reminiscent of childhood summers. This marks the first time Saint James has ventured beyond its traditional tea offerings, blending the classic taste of lemonade with rich brewed black tea from Assam, India.
Each bottle of Half & Half represents the brand's commitment to organic, low-calorie, and low-sugar beverages. Using only certified organic ingredients, and packaged in 100% recyclable aluminum, this drink is designed to appeal to health-conscious consumers looking for guilt-free refreshment. The use of plant-based sweeteners further enhances its appeal, making it a suitable choice for a variety of summer occasions.
In a bid to create a memorable launch, Saint James is engaging in an extensive nationwide marketing effort comprising a sampling tour that will bring the flavor directly to the public. More than half a million bottles are to be sampled across major cities such as Los Angeles, New York, and Chicago, allowing people to experience the bright, balanced flavor firsthand.
Alongside a community takeover of North Avenue Beach, Saint James plans to incorporate themes of nostalgia from summer childhood experiences—think camp, sports and everyday rituals in their marketing activities. With activities designed to echo the simplicity and fun of summer, they aim to resonate with a wide audience, making the launch of Half & Half not just a drink release but a summer celebration.
Half & Half is more than just a new flavor, as Brenden Cohen, the other Co-Founder and Co-CEO states, "It's summer in a bottle", encapsulating all that is enjoyable about the season in every sip. This innovative beverage will be available nationwide starting May 14, 2026, both on Amazon and in over 8,500 retail locations, including major partners like Target, Kroger, Albertsons, and CVS.
The launch of Half & Half comes at a time when the iced tea market continues to grow, and Saint James Iced Tea is positioned to lead with its unique offerings. The company already boasts a diverse selection of flavors, such as Red Raspberry, Classic Mango, and Passion Fruit Peach, all emphasizing a commitment to quality, organic ingredients and sustainability.
Saint James Tea stands out as a premium iced tea option created for consumers seeking refreshing and healthy beverages. The guiding vision of the founders—to combine freshly brewed organic tea with natural fruit flavors—continues to define the brand's offerings. Half & Half is set to become a must-try item, not just for its taste, but for its representation of a carefree summer lifestyle, encouraging moments of connection and enjoyment among family and friends. As we embrace this summer season, join Saint James Iced Tea in celebrating the warmth and joy that summer brings with every sip of Half & Half.
The new Half & Half flavor is part of the brand's broader campaign, "Summer As It Should Be", aimed at capturing the essence of summer through immersive experiences across the country. According to Brad Neumann, Co-Founder and Co-CEO, Half & Half is all about celebrating carefree moments while delivering a nostalgic taste reminiscent of childhood summers. This marks the first time Saint James has ventured beyond its traditional tea offerings, blending the classic taste of lemonade with rich brewed black tea from Assam, India.
Each bottle of Half & Half represents the brand's commitment to organic, low-calorie, and low-sugar beverages. Using only certified organic ingredients, and packaged in 100% recyclable aluminum, this drink is designed to appeal to health-conscious consumers looking for guilt-free refreshment. The use of plant-based sweeteners further enhances its appeal, making it a suitable choice for a variety of summer occasions.
In a bid to create a memorable launch, Saint James is engaging in an extensive nationwide marketing effort comprising a sampling tour that will bring the flavor directly to the public. More than half a million bottles are to be sampled across major cities such as Los Angeles, New York, and Chicago, allowing people to experience the bright, balanced flavor firsthand.
Alongside a community takeover of North Avenue Beach, Saint James plans to incorporate themes of nostalgia from summer childhood experiences—think camp, sports and everyday rituals in their marketing activities. With activities designed to echo the simplicity and fun of summer, they aim to resonate with a wide audience, making the launch of Half & Half not just a drink release but a summer celebration.
Half & Half is more than just a new flavor, as Brenden Cohen, the other Co-Founder and Co-CEO states, "It's summer in a bottle", encapsulating all that is enjoyable about the season in every sip. This innovative beverage will be available nationwide starting May 14, 2026, both on Amazon and in over 8,500 retail locations, including major partners like Target, Kroger, Albertsons, and CVS.
The launch of Half & Half comes at a time when the iced tea market continues to grow, and Saint James Iced Tea is positioned to lead with its unique offerings. The company already boasts a diverse selection of flavors, such as Red Raspberry, Classic Mango, and Passion Fruit Peach, all emphasizing a commitment to quality, organic ingredients and sustainability.
Saint James Tea stands out as a premium iced tea option created for consumers seeking refreshing and healthy beverages. The guiding vision of the founders—to combine freshly brewed organic tea with natural fruit flavors—continues to define the brand's offerings. Half & Half is set to become a must-try item, not just for its taste, but for its representation of a carefree summer lifestyle, encouraging moments of connection and enjoyment among family and friends. As we embrace this summer season, join Saint James Iced Tea in celebrating the warmth and joy that summer brings with every sip of Half & Half.
Topics Consumer Products & Retail）
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