#USA #New York #Financial Technology #Feintuch Communications #eflow Global

eflow Global's Strategic Shift in U.S. Marketing

In an effort to expand its market presence, eflow Global, a leader in regulatory compliance software, has appointed Feintuch Communications as its first public relations agency in the United States. This collaboration marks a significant milestone for the company as it embarks on its initial local marketing campaign aimed at financial institutions.

Founded in 2004, eflow Global has garnered a reputation for developing innovative software solutions that assist financial firms in adhering to stringent regulatory requirements. The company specializes in process automation and has seen notable growth since transitioning into a software-as-a-service (SaaS) provider mid-2010s. Currently, eflow has established itself as a key player in the regulatory compliance and trade surveillance industry, boasting over 130 clients across various regions, including the U.S., UK, Europe, and Asia-Pacific.

The company's offerings have become increasingly vital, especially as the landscape of regulatory enforcement continues to evolve. In 2024 alone, financial services firms faced enforcement actions totaling $1.84 billion, with U.S. institutions accounting for a staggering $1.67 billion of that amount. According to Ben Parker, CEO and co-founder of eflow, the increasing fines underscore the need for firms to prioritize compliance and regulatory oversight.