Visa Direct Tests Stablecoin Transfers for Faster Payments to Creators and Gig Workers

Visa Direct's New Pilot Program: A Transformative Step Towards Fast Payments



In a remarkable initiative announced at the Singapore Fintech Festival, Visa has launched a pilot program for Visa Direct, allowing companies and platforms to send funds directly to recipients' stablecoin wallets. This move is set to enhance the speed and accessibility of international payments, particularly benefiting creators and gig workers. By linking payments to a stablecoin pegged to the US dollar, recipients can choose to receive their funds in USDC, significantly improving their ability to access financial resources.

Chris Newkirk, President of Visa's Commercial and Money Movement Solutions, expressed that this pilot program will create true universal access to funds, enabling anyone around the world to access their payments in just a few minutes, rather than waiting for days. This leap towards quicker and more flexible money transfers will particularly empower digital creators and freelancers who operate in a global marketplace.

The need for such innovations is underscored by research from Visa's latest report, "Monetized: Visa 2025 Creator Report," where it was found that 57% of digital content creators prefer electronic payments for the immediate access they provide. This pilot program addresses this critical need, ensuring that creators can maintain the stable value of their earnings while accessing their funds swiftly.

The new pilot encompasses several features designed to enhance the user experience:

1. Instant Payments: Consumers, creators, and freelancers will be able to receive stablecoin transfers almost instantaneously.
2. Borderless Transactions: Stablecoins will be accessible in regions without full banking services or where it is challenging to open USD bank accounts, promoting inclusive financial participation.
3. Increased Transparency: All transactions will be permanently recorded on the blockchain, offering audit trails, compliance, and verification for recipients.
4. Expanded Access: Following initial trials with select partners, there are plans for broader rollout over the second half of 2026, contingent upon customer demand and regulatory frameworks.

FAQs


Q: What is the Visa Direct stablecoin transfer pilot program?
A: The new pilot allows U.S. platforms and companies to send stablecoins, like USDC, directly to users' wallets without needing cards or bank accounts.

Q: What are the benefits of using stablecoins for transfers?
A: Stablecoins enable nearly instant cross-border payments, eliminating delays associated with traditional banking and offer consistent dollar-pegged value. All transactions are recorded on the blockchain, ensuring transparency and security.

Q: Who is the target audience for this service?
A: The service is aimed at global enterprises, marketplaces, and creators or gig economy platforms that meet KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements.

Q: How does this differ from Visa's previous announcement in September?
A: The September announcement involved preparing stablecoin funds for transactions, whereas this program enables direct payments to consumers in stablecoins, enhancing their experience and simplifying the process.

Q: When can partners expect wider access?
A: Current implementation is focused on selected partners, with a broader rollout scheduled for 2026, providing further interest from customers.

Visa's commitment to advancing electronic payments through this innovative pilot program highlights the importance of blockchain technology in enhancing trust and efficiency in payment networks around the globe. As the company continues to bridge the gap between traditional finance and digital assets, it remains dedicated to fostering an inclusive economy that values accessibility and speed for all participants in the financial ecosystem.

Topics Financial Services & Investing)

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