#Japan #Tokyo #Blueberry #Oisix #Wakasa Seikatsu

A Sweet Collaboration for Eye Health

Every October marks Eye Care Month in Japan, and this year, Oisix and Wakasa Seikatsu have teamed up to launch two exciting new products, the "Luxury Jam Swirled Blueberry Bread" and "Fluffy! Light Blueberry Bousse," starting from October 2, 2025. Both companies prioritize health and delicious flavors, which inspired this collaboration.

The Vision Behind the Partnership

Wakasa Seikatsu has built its reputation as a health-focused company since its inception in 1998, especially renowned as a pioneer in blueberry supplements. Their mission extends beyond just supplements; they want to offer flavorful ways to enjoy blueberries. Meanwhile, Oisix is dedicated to creating a dining experience where fresh, healthy foods are accessible to more people, resonating with their philosophy of "the future of dining, the future of farming."

This collaboration merges Wakasa's longstanding expertise in blueberry quality and functionality with Oisix's commitment to safety and taste. By bringing these two value sets together, they aim to enhance the health and food experiences of their customers.

Health Benefits of Blueberries

Blueberries pack a nutritional punch, containing vitamins, minerals, dietary fiber, and an impressive array of anthocyanins—over 15 types! These anthocyanins are known to help improve visual function and combat age-related eye fatigue, dryness, and blurriness. Research has indicated that consuming blueberries can lead to healthier vision, making them a perfect ingredient for promoting eye health.

Two Delectable Offerings

In their inaugural collaboration, Wakasa Seikatsu chose to use carefully selected domestic blueberries, ensuring that customers get the best quality while raising awareness about eye health during Eye Care Month.

• - Luxury Jam Swirled Blueberry Bread: This delightful bread features a swirl of luxury jam made from premium Japanese blueberries, alongside actual blueberry fruit generously rolled into the dough. The use of blueberry puree in the bread gives it a richer flavor profile. It can be enjoyed as-is after a simple thaw, or you can slice it thinly and add cream cheese for a gourmet touch, or toast it for a warm, comforting treat.

• - Fluffy! Light Blueberry Bousse: Adding a new flavor to Oisix’s popular lineup, this treat features a soft, airy sponge filled with a creamy blueberry filling and jam that bursts with fruit flavor. The layering of jam on top of the cream provides a refreshing blueberry taste that envelops the palate.

Both products utilize a custom jam that delicately emphasizes the natural aroma of blueberries while offering a subtle sweetness. Instead of mixing the jam into the dough, it is strategically placed to ensure that customers experience the vibrant colors, rich fragrances, and the robust texture of the blueberries right from the first bite.

Product Details

Here are the essential details about the new offerings, available for pre-order on their official site:

• - Luxury Jam Swirled Blueberry Bread:

Price: ¥1,402
Dimensions: Approximately 15cm (H) × 8cm (W) × 8cm (D)
Sales Period: October 2, 2025, 10:00 AM until the predetermined end date.

• - Fluffy! Light Blueberry Bousse:

Price: ¥340
Sales Period: From October 2, 2025, 10:00 AM to October 9, 2025, 10:00 AM.

Both products showcase the emphasis on quality and health the two brands stand for, while also delivering a delicious culinary experience.

About Wakasa Seikatsu

Wakasa Seikatsu was founded in 1998 by Takatsune Kakutani, who personally experienced vision loss due to a brain tumor operation. This life-altering event inspired him to create products that genuinely help those struggling with eye health. Since its founding, the company has been active in research, development, and marketing of health-focused products, already making notable impact through initiatives aimed at raising awareness about eye health. Their flagship product, "Blueberry Eye," has consistently ranked number one in sales for blueberry supplements for over 20 years.

About Oisix

Founded in 2000, Oisix is an online grocery delivery service committed to offering only the safest and best-quality organic produce and specialty items without unnecessary additives. The company's concept aims at providing wholesome food, ensuring that customers receive items they would confidently serve to their children. Their membership has grown to over 352,056 members as of June 2025.

With this collaboration, Oisix and Wakasa Seikatsu are not just launching products; they are blending health, nutrition, and culinary delight into wonderful opportunities to contribute to better eye care awareness throughout October.